from likes to leads interact with customers online weekly challenge 5
1. Fill in the blank: _____ posts can sometimes take days for a company’s audience to view due to platform algorithms, which can cost a company leads.
- Paid social media
- Frequent social media
- Brand-driven social media
- Organic social media
2. What are the benefits of paid social media? Select all that apply.
- Reduce influencer-generated content
- Increase brand awareness
- Target relevant customers
- Reach audiences quickly
3. What are the benefits of organic social media? Select all that apply.
- Build relationships
- Drive conversions
- Promote a company’s brand
- Nurture connections
4. How can paid social media help a company achieve their marketing goals? Select all that apply.
- Build nurturing relationships
- Boost organic content
- Optimize ads with A/B testing
- Target ads to lookalike audiences
5. What does a digital marketer first need to determine before developing a strategy for a paid social media campaign?
- Workforce
- Products
- Cost
- Objective
6. If a company is launching their first paid social media campaign, what kind of platform should they use?
- The one that is popular among their competitors
- The one that is currently their biggest source of leads
- The one that is underutilized
- The one that is the most cost-effective
7. What does a digital marketer need to consider when developing a strategy for a paid social media campaign? Select all that apply.
- Set campaign budget
- Hire additional staff members
- Develop and upload creatives
- Define campaign length
8. What are best practices of a remarketing strategy? Select all that apply.
- Untag visitors who have purchased
- Limit frequency of ads
- Post ads on multiple platforms
- Personalize ads
9. Fill in the blank: When setting a paid social media budget, a company needs to think about how they will create _____.
- analytics software
- tools
- influencer interest
- content
10. What are the most common bidding strategies? Select three.
- Cost-per-thousand impressions (CPM)
- Cost-per-platform (CPP)
- Cost-per-action (CPA)
- Cost-per-click (CPC)
11. As a marketer, you connect with your audience by using high-quality social media content without paid promotion. What type of social media is this?
- Promotional social media
- Organic social media
- Brand-driven social media
- Paid social media
12. As part of a campaign, you decide to display paid ads to customers who have visited your website. What is this called?
- Displaying
- Reaching
- Remarketing
- Targeting
13. As a marketer, you remarket ads to connect with people who are familiar with a company. What does this paid social media tactic enable you to do?
- Increase conversions
- Increase the campaign length
- Rank higher on feeds
- Increase engagement
14. Why is setting the objective important in developing a paid social media campaign? Select all that apply.
- Establishes the types of influencers a company attracts
- Helps guide users to a company’s end goal
- Ensures a company is tracking the right metrics
- Determines how much product a company will sell
15. Consider the following scenario:
A digital marketer is developing their social media campaign. They need to choose a social media platform. There are so many pros and cons to each platform that it is difficult to determine which one would best serve their campaign.
What advice would you give this marketer on how to select the best social media platform?
- They should choose a platform that has been underutilized, so they can establish a new audience base.
- They should choose a platform that they are familiar with and have an established audience on.
- They should choose a platform that requires a paid social media presence in order to capture a more exclusive audience.
- They should choose a platform that limits the creation of organic social media.
16. When developing a paid social media campaign, a digital marketer will need to develop and upload creatives. What are creatives?
- Content that can be promoted in a campaign
- Potential predictions in budget cuts
- Test ads to determine the viability of a campaign
- Metrics that examine clicks and impressions
17. A marketer considers remarketing to their customers on social media. What two types of remarketing are available?
- Click-based and impression-based
- Target-based and platform-based
- View-based and number-based
- Pixel-based and list-based
18. A marketer considers a campaign’s ad spend, tools, and content creation. What is this an example of?
- The benefits of a monthly asset budget
- The factors in a social media strategy
- The assets in a digital marketing campaign strategy
- The components of a paid social media advertising budget
19. A marketer searches for a bidding strategy to increase conversions and generate value. Which of the following is ideal for these goals?
- Cost-per-action (CPA)
- Cost-per-tool (CPT)
- Cost-per-thousand impressions (CPM)
- Cost-per-click (CPC)
20. Which of the following refers to paid social media?
- D: Connecting with an audience through high-quality social media content without paid promotion
- Displaying sponsored marketing messages on social media platforms to target an audience
- Marketing to a small part of a target audience at a certain time of the day
- Getting an audience’s attention only if they search for or follow a brand every day
21. You’re creating a new campaign and decide to use paid social media. What are the benefits of paid social media? Select all that apply.
- Increase brand awareness
- Target relevant customers
- Reach audiences quickly
- Reduce influencer-generated content
22. Fill in the blank: _____ is ideal for nurturing connections with customers through communication and relationship building.
- Business-based social media
- Paid social media
- Multi-platform social media
- Organic social media
23. A marketer is developing a paid social media strategy. They aim to guide users to the end goal and track the right metrics. What is the first thing they should do?
- Create audience engagement posts
- Create high-quality videos and images
- Clearly define the objective of the strategy
- Clearly define the budget of the campaign
24. A marketer is deciding which social media platforms to use for a new campaign. Which of the following should they consider? Select all that apply.
- What platform is the company familiar with
- What platform does the company have an established audience on
- What platform offers the most competition for the company
- What platform has the company never used
25. What does a digital marketer need to consider when developing a strategy for a paid social media campaign? Select all that apply.
- Who is the target audience
- What is the campaign objective
- What platform should they use
- What will be the organic reach
26. A marketer decides to personalize their ads and limit the frequency of the ads. What is this an example of?
- Remarketing strategy best practices
- Social media metrics best practices
- Business strategy best practices
- Paid marketing best practices
27. What are the components of a paid social media advertising budget? Select all that apply.
- Content creation
- Payroll
- Tools
- Ad spend
28. A business wants to create social campaigns to raise brand awareness, deliver specific messages, and increase engagement. Which bidding strategy is ideal for this?
- Cost-per-service (CPS)
- Cost-per-ad (CPA)
- Cost-per-count (CPC)
- Cost-per-thousand impressions (CPM)
29. Fill in the blank: Targeting relevant customers, increasing remarketing capabilities, and reaching an audience quickly are all benefits of _____.
- borrowed social media
- paid social media
- owned social media
- organic social media
30. Which type of social media is best for raising brand awareness, targeting specific audiences, and driving conversions?
- Targeted social media
- Brand-focused social media
- Paid social media
- Organic social media
31. What types of marketing goals can paid social media help a company achieve? Select all that apply.
- Nurturing customer relationships
- Targeting specific audiences
- Raising brand awareness
- Driving conversions
32. Why is it important to build a social media campaign around one of your customer personas?
- It helps you clearly define the purpose of your campaign and increase brand awareness and followers
- It helps you track the right metrics and KPIs associated with your campaign when you begin setting up your ads
- It helps you to focus on the social media platform that is currently your biggest source of leads
- It helps you allocate your budget more effectively because It can get expensive to reach a wide audience with ads
33. A marketer uploads a list of email contacts to the platform of their choice. What happens next?
- Their ads frequently appear on search results pages
- Their ads appear on the audience’s feed on the specific platform
- Their ads frequently appear on all social media platforms
- Their ads track the pages and products the customer views
34. As a marketer, you post regular high-quality organic content. The posts take a few days to reach your target audience due to the platform algorithm. What is the result of this?
- It can increase leads
- It can cost leads
- It can shorten the campaign
- It can increase post ranking
35. As a marketer, you use paid social media to achieve your marketing goals. What does paid social media allow you to do? Select all that apply.
- Optimize ads with A/B testing
- Boost organic content
- Target ads to lookalike audiences
- Build nurturing relationships
36. Fill in the blank: To achieve your desired results, it is important to clearly define the _____ of your paid campaign.
- timeline
- budget
- purpose
- audience
37. What guides a company’s social media advertising budget?
- Metrics from a social media platform
- The goals set in a paid social media strategy
- The quarterly sales plan
- Internal resources
38. What is organic social media?
- Advertising without platform usage
- Marketing without paid promotion
- Promoting without content creation
- Selling without company branding
39. You’re creating a new social media marketing campaign. Your goal is to increase awareness and conversions and target specific audiences. What type of social media will help you achieve your goals?
- Paid social media
- Multi-platform social media
- Organic social media
- Conversion social media
40. What should a company consider when deciding which social media platforms to use for their campaign? Select all that apply.
- Platforms that offer the most competition for a company
- Platforms that a company is familiar with
- Platforms that a company has not advertised on
- Platforms that a company has an established audience on
41. Which of the following can help marketers allocate a budget more effectively?
- Targeting people according to keywords
- Using filters to narrow the target audience
- Developing and uploading campaign content
- Understanding platform dimensions
42. Fill in the blank: You can use _____ to boost top-performing organic content, so it reaches more people.
- funds from your paid media budget
- funds from your organic media budget
- videos and static images
- remarketing tactics
43. What are the main types of remarketing? Select all that apply.
- Impression-based
- Click-based
- Pixel-based
- List-based
44. What do the goals you set in a paid social media strategy help with?
- The marketing strategy
- The business goals
- The monthly asset list
- The social media advertising budget
45. What are Cost-per-click (CPC), Cost-per-action (CPA), and Cost-per-thousand impressions (CPM) examples of?
- Common social media goals
- Common advertising metrics
- Common remarketing strategies
- Common bidding strategies
46. What does organic social media enable marketers to do?
- Raise brand awareness, target specific audiences, and encourage conversions
- Gather data about the content’s performance using analytics tools
- Nurture connections with customers through communication and relationship-building
- Boost top-performing organic content to reach more people
47. What does a digital marketer need to consider when developing a strategy for a paid social media campaign? Select all that apply.
- Define campaign length
- How to add additional staff members
- Develop and upload creatives
- Set campaign budget
48. Fill in the blank: A paid social media campaign should be built around reaching one of a company’s _____ on social media.
- hesitant consumer markets
- most exclusive customers
- competitor’s customers
- customer personas
49. If a company is launching their first paid social media campaign, what kind of platform should they use?
- What platform offers the most competition for the company
- What platform is the company familiar with
- What platform has the company never used
- What platform does the company have an established audience on
50. How can paid social media help a company increase conversions?
- By creating user-generated content that nurtures relationships with potential customers
- By remarketing ads to reach people who are familiar with the company
- By placing ads on a single platform
- By hiding ads from competitors
51. What is the main factor a marketer should consider when choosing the best social media platform for a campaign?
- Which platform requires a paid social media presence in order to capture a more exclusive audience
- Which platform are they familiar with and established on
- Which platform has been underused and allows them to establish a new audience base
- Which platform limits the creation of organic social media
