think outside the box email marketing coursera week 5 quiz answers
1. Consider the following SMART goal:
Increase the click-to-open rate on sales emails to at least 8% within six months through more persuasive copy and clear calls to action.
What part of the goal is time-based?
- “increase the click-to-open rate on sales emails”
- “within six months”
- “through more persuasive copy and clear calls to action”
- “to at least 8%”
2.Consider the following SMART goal:
Increase the email open rate to at least 20% by the end of quarter three by creating more engaging and informational emails.
What part of the goal is measurable?
- “to at least 20%”
- “by creating more engaging and informational emails”
- “increase the email open rate”
- “by the end of quarter three”
3. Consider the following SMART goal:
Use the email marketing software to remove all list subscribers that have not opened a message in over six months by March 31st.
What part of the goal is specific?
- “that have not opened a message in over six months”
- “by March 31st”
- “email marketing software”
- “remove all list subscribers”
4. As a digital marketer for a pet supplies business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by psychographic characteristics? Select all that apply.
- What city do you live in?
- Do you make your pet’s food?
- What type of pet do you own?
- Do you use toys to play with your pet?
5. As a digital marketer for a tutoring business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by demographic data for the child? Select all that apply.
- How many days a week are you interested in tutoring services?
- Has your child had a tutor in the past?
- What grade is your child in?
- What school does your child attend?
6. As a digital marketer for a pet supplies business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by behavioral data? Select all that apply.
- What is your preferred language?
- How long have you been a customer of our store?
- Does your pet have any food allergies?
- Do you purchase a certain brand of pet food?
7. When crafting an email, which element uses clear, actionable language, and is no more than 45 characters in length?
- Salutation
- Message body
- Subject line
- Signature
8. In the past month, your email list added 3,593 subscribers and had 488 unsubscribes. The list total is 87,323. What is the calculation for the list’s growth rate?
- [(87,323 – 488) / 3,593] x 100
- [(3,593 – 488) / 87,323] x 100
- (87,323 x 100) / (3,593 – 488)
- [87,323 / (3,593 – 488)] x 100
9. In your last email send, you delivered 23,019 emails with 3,162 ad clicks and 771 conversions. What is the calculation for email send’s conversion rate?
- 3,162 / 23,019
- 3,162 / 771
- 771 / 23,019
- 771 / 3,162
10. In your last email send, you delivered 223,482 emails with 48,332 unique opens and 10,041 clicks. What is the calculation for your click-to-open rate?
- 223,482 / 10,041
- 10,041 / 223,482
- 48,332 / 10,041
- 10,041 / 48,332
11. What makes a SMART goal time-bound?
- It has a deadline that indicates if you are making progress at a good pace.
- It has evidence to prove whether it was successful or not.
- It matches the organization’s needs and priorities.
- It is likely based on current numbers.
12. Consider the following SMART goal:
Increase the click-to-open rate on sales emails to at least 8% within six months through more persuasive copy and clear calls to action.
What part of the goal is measurable?
- “Increase the click-to-open rate on sales emails”
- “within six months”
- “through more persuasive copy and clear calls to action”
- “to at least 8%”
13. Which of the following SMART goals are specific?
- Add 500 names to subscriber list throughout campaign
- Increase the click-to-open rate within six months
- Grow a brand’s following this year
- Increase the newsletter subscribers by 20%
14. As a digital marketer for a sportswear brand, you are segmenting your email list to reach customers interested in health and fitness. These customers enjoy an active lifestyle and spend their free time outdoors.
What did you consider when segmenting this email list?
- Psychographic characteristics
- Demographic data
- Geographic factors
- Behavioral data
15. As a digital marketer for a travel booking company, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by demographic data? Select all that apply.
- Are you single, in a relationship, married, or in a domestic partnership?
- Will you be traveling with children?
- What type of activities do you enjoy on a vacation?
- What countries are you interested in traveling to?
16. As a digital marketer for a wellness brand, you are segmenting your email list to reach customers who frequently shop online and try new online stores. What did you use to segment this list?
- Psychographic characteristics
- Behavioral data
- Geographic characteristics
- Demographic data
17. A marketer creates an email to promote a new product. Why should they include a call to action?
- To describe how the content helps the reader
- To tell readers what they are offering
- To encourage readers to make a purchase
- To highlight the benefits instead of the features
18. A digital marketer monitors an email list to determine the rate at which the list grows. They emailed 60,345 recipients and gained 2,500 new subscribers and 530 unsubscribes. How would they calculate the list’s growth rate?
- [(2,500 – 530) / 60,345] x 100
- [(60,345 – 530) / 2,500] x 100
- [(530 – 2,500) / 60,345] x 100
- [(60,345 – 2,500) / 530] x 100
19. A marketer creates a SMART goal for an upcoming social media campaign. They are still determining when the goal should be reached by. Why is it important for a SMART goal to be time-bound?
- Without a deadline, there are no numbers to track and measure along the way.
- Without a deadline, the goal is unattainable and unrealistic.
- Without a deadline, there’s no way to know if you are making progress at a good pace.
- Without a deadline, the goal is not specific enough to know if you’ve achieved it.
20. A marketer creates a SMART goal for an upcoming social media campaign. They are still determining how they will know when the goal is accomplished. Why is it important for a SMART goal to be measurable?
- It makes it specific enough to know if you’ve achieved it.
- It lets you track if you are making progress at a good pace.
- It matches the organization’s needs and priorities.
- It allows you to track and measure the goal along the way.
21. In the past month, your email list added 1,942 subscribers and had 277 unsubscribes. The list total is 38,004. What is the calculation for the list’s growth rate?
- (38,004 x 100) / (1,942 – 277)
- [38,004 / (1,942 – 277)] x 100
- [(1,942 – 277) / 38,004] x 100
- [(38,004 – 1,942) / 277] x 100
22. A digital marketer creates an email campaign and sends 76,230 emails to an email list. The email received 10,550 ad clicks and 1,201 conversions. How would they calculate the email conversion rate?
- 10,550 / 76,230 (ad clicks / emails sent)
- 10,550 / 1,201 (ad clicks / conversions)
- 76,230 / 10,550 (emails sent / ad clicks)
- 1,201 / 10,550 (conversions / ad clicks)
23. In your last email send, you delivered 54,972 emails with 13,683 unique opens and 2,787 clicks. What is the calculation for your click-to-open rate?
- 2,787 / 54,972
- 2,787 / 13,683
- 54,972 / 2,787
- 13,683 / 2,787
24. Consider the following SMART goal:
Use the email marketing software to remove all list subscribers that have not opened a message in over six months by March 31st.
What part of the goal is time-based?
- “that have not opened a message in over six months”
- “remove all list subscribers”
- “Use the email marketing software”
- “by March 31st”
25. A marketer creates a SMART goal for an upcoming social media campaign. Why is it important for a SMART goal to be specific?
- It allows you to know if you’ve achieved it.
- It allows you to track and measure the goal along the way.
- It matches the organization’s needs and priorities.
- It has evidence to prove whether it was successful or not.
26. As a digital marketer for an electronics brand, you are segmenting your email list to reach customers interested in new technology. You realize that this might be too broad, and would like to learn more about the audience’s psychographic characteristics.
What questions will help you determine the audience’s psychographic characteristics? Select all that apply.
- Do you enjoy reading about technology trends?
- How many hours a day do you spend using electronic devices?
- Are you married or in a domestic partnership?
- How often do you buy new electronic devices?
27. In the past month, your email list added 840 subscribers and had 47 unsubscribes. The list total is 17,191. What is the calculation for the list’s growth rate?
- [(840 – 47) / 17,191] x 100
- [(17,191 – 47) / 840] x 100
- [17,191 / (840 – 47)] x 100
- (17,191 x 100) / (840 – 47)
28. A digital marketer sends 20,500 emails to an email list as part of an email marketing campaign. The email received 1,550 ad clicks and 200 conversions. How would they calculate the email conversion rate?
- 200 / 1,550 (conversions / ad clicks)
- 1,550 / 20,500 (ad clicks / emails sent)
- 20,500 / 1,550 (emails sent / ad clicks)
- 1,550 / 200 (ad clicks / conversions)
29. A digital marketer delivers 103,000 emails for an email marketing campaign. The emails received 60,320 unique opens and 5,811 clicks. How would they calculate the click-to-open rate?
- 5,811 / 103,000 (total clicks / emails delivered)
- 60,320 / 5,811 (unique opens / total clicks)
- 5,811 / 60,320 (total clicks / unique opens)
- 103,000 / 5,811 (emails delivered / total clicks)
30. Which of the following SMART goals is time-bound?
- Increase brand awareness and lead generation by 15% in the next year
- Add names to subscriber list over the course of an email marketing campaign
- Gain 1,500 followers on social media over the course of a social media campaign
- Increase weekly app downloads by 200 downloads over three months
31. Which of the following SMART goals are measurable?
- Gain new followers by March 20th
- Increase revenue in six months
- Use email marketing software for the campaign
- Remove all list subscribers by the end of the month
32. Consider the following SMART goal:
Increase the email open rate to at least 20% by the end of quarter three by creating more engaging and informational emails.
What part of the goal is specific?
- “informational emails”
- “increase the email open rate”
- “by the end of quarter three”
- “to at least 20%”
33. As a digital marketer for a tutoring business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by psychographic characteristics? Select all that apply.
- How often do you help your child with homework?
- What grade is your child in?
- How many days a week does your child do homework?
- How far do you live from the tutoring center?
34. As a digital marketer for an amusement park, you are segmenting your email list to reach families with young children who live in large cities. To further tailor your emails to the customer, you are interested in learning more about the audience’s demographic data.
What questions will help you determine the audience’s demographic data? Select all that apply.
- Do you book family activities online?
- Do you follow a vegan or gluten-free diet?
- Are you in a middle or upper-management position at work?
- How old are the children in your family?
35. A marketer creates an email. Why should they include a subject line?
- To highlight the benefits instead of the features
- To tell readers what they are offering
- To encourage readers to make a purchase
- To describe how the content helps the reader
36. As a digital marketer, you sent 47,922 emails to an email list as part of an email marketing campaign. The email received 3,221 ad clicks and 562 conversions. How would you calculate the email conversion rate?
- 3,221 / 47,922 (ad clicks / emails sent)
- 3,221 / 562 (ad clicks / conversions)
- 47,922 / 3,221 (emails sent / ad clicks)
- 562 / 3,221 (conversions / ad clicks)
37. In your last email send, you delivered 2,708 emails with 898 unique opens and 269 clicks. What is the calculation for your click-to-open rate?
- 269 / 898
- 898 / 269
- 269 / 2,708
- 2,708 / 269
38. Consider the following SMART goal:
Increase the email open rate to at least 20% by the end of quarter three by creating more engaging and informational emails.
What part of the goal is time-based?
- “by the end of quarter three”
- “by creating more engaging and informational videos”
- “to at least 20%”
- “increase the email open rate”
39. What makes a SMART goal measurable?
- It is challenging and allows positive progress or change.
- It has evidence to prove whether it was successful or not.
- It contains a number that you can track and measure along the way.
- It matches the organization’s needs and priorities.
40. Consider the following SMART goal:
Increase the click-to-open rate on sales emails to at least 8% within six months through more persuasive copy and clear calls to action.
What part of the goal is specific?
- “to at least 8%”
- “increase the click-to-open rate”
- “within six months”
- “on sales emails”
41. As a digital marketer for a pet supplies business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by demographic data for the customer’s pet? Select all that apply.
- What pet food brand do you typically purchase?
- How old is your pet?
- What type of pet do you own?
- How often do you purchase toys for your pet?
42. As a digital marketer for a popular clothing company, you are segmenting your email list to reach customers who enjoy shopping for clothing online instead of in-store. To further personalize your emails, you are interested in learning more about the audience’s behavioral data.
What questions will help you determine their audience’s behavioral data? Select all that apply.
- Do you follow an active lifestyle?
- Do you live in a cold or warm climate?
- How often do you update your wardrobe?
- Do you have a favorite clothing brand?
43. As a digital marketer, you send 250,070 emails as part of an email marketing campaign. The emails received 48,320 unique opens and 4,813 clicks. How would you calculate the click-to-open rate?
- 4,813 / 48,320 (total clicks / unique opens)
- 48,320 / 4,813 (unique opens / total clicks)
- 4,813 / 250,070 (total clicks / emails delivered)
- 250,070 / 4,813 (emails delivered / total clicks)
44. What makes a SMART goal specific?
- It has evidence to prove whether it was successful or not.
- It is challenging and allows positive progress or change.
- It has a specific reason, purpose, or benefit.
- It matches the organization’s needs and priorities.
45. As a digital marketer for an amusement park, you are segmenting your email list to reach customers interested in themed family activities. You realize that this might be too broad, and would like to learn more about the audience’s psychographic characteristics.
What questions will help you determine the audience’s psychographic characteristics? Select all that apply.
- How old are the children in your family?
- Do you live in a larger city or rural area?
- How often do you take family trips?
- What activities do you enjoy as a family?
46. As a digital marketer for a sportswear brand, you are segmenting your email list to reach couples between the ages of 25-45 who can afford to pay for monthly fitness programs.
What did you segment this list according to?
- Psychographic characteristics
- Behavioral data
- Demographic data
- Geographic factors
47. As a digital marketer for a travel booking company, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by behavioral data? Select all that apply.
- How often do you typically purchase vacation packages?
- Do you prefer a specific airline company?
- Where do you live?
- Are you vegan or gluten free?
48. A marketer creates an email to promote a new product. Why should they include a call to action?
- To highlight the benefits instead of the features
- To describe how the content helps the reader
- To tell readers what they are offering
- To encourage readers to make a purchase
49. A digital marketer monitors an email list to determine the rate at which the list grows. They count 1,706 new subscribers and 91 unsubscribes. The total number of email addresses on the list is 10,100. How would they calculate the list’s growth rate?
- [(10,100 – 1,706) / 91] x 100
- [(10,100 – 91) / 1,706] x 100
- [(91 – 1,706) / 10,100] x 100
- [(1,706 – 91) / 10,100] x 100
50. In your last email send, you delivered 106,417 emails with 12,449 ad clicks and 2,980 conversions. How would you calculate the email conversion rate?
- 12,449 / 2,980 (ad clicks / conversions)
- 2,980 / 106,417 (conversions / emails sent)
- 2,980 / 12,449 (conversions / ad clicks)
- 12,449 / 106,417 (ad clicks / emails sent)
51. A digital marketer monitors an email list to determine the rate at which the list grows. They count 4,810 new subscribers and 224 unsubscribes from a list of 65,454 recipients. How would they calculate the list’s growth rate?
- [(65,454 – 224) / 4,810] x 100
- [(4,810 – 224) / 65,454] x 100
- [(224 – 4,810) / 65,454] x 100
- [(65,454 – 4,810) / 224] x 100
52. As part of an email marketing campaign, a digital marketer delivers 20,500 emails with 7,992 email opens. The email receives 1,551 link clicks and 219 purchases. How would they calculate the purchase conversion rate?
- 219/ 7,992 (purchases / emails opened)
- 1,551 / 219 (link clicks / purchases)
- 219 / 1,551 (purchases / link clicks)
- 219 / 20,500 (purchases / emails delivered)
53. When crafting an email, which element addresses the reader in the second person, emphasizes potential benefits, and is no more than 90 words in length?
- Signature
- Message body
- Call to action
- Subject line
54. In your last email send, you delivered 65,902 emails, had 27,712 emails opened, 6,611 link clicks and 1,743 purchases. How would you calculate the purchase conversion rate?
- 1,743 / 27,712 (purchases / emails opened)
- 1,743 / 6,611 (purchases / link clicks)
- 1,743 / 65,902 (purchases / emails delivered)
- 6,611 / 65,902 (link clicks / emails delivered)
55. As a digital marketer for an online jewelry business, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by behavioral data? Select all that apply.
- Are you interested in following jewelry trends?
- What jewelry products have you purchased in the past?
- What is your typical price range for a piece of jewelry?
- How often do you make a purchase from our website?
56. A digital marketer creates an email campaign and delivers 76,230 emails with 33,944 email opens. The email receives 10,550 link clicks and 1,201 purchases. How would they calculate the purchase conversion rate?
- 1,201 / 10,550 (purchases / link clicks)
- 10,550 / 33,944 (link clicks / email opens)
- 1,201 / 76,230 (purchases / emails delivered)
- 1,201 / 33,944 (purchases / email opens)
