foundations of user experience (ux) design coursera answers week 4
Weekly Challenge 4: Research in the design process
1. UX research focuses on understanding user behaviors, needs, and motivations through observation and feedback.
- True
- False
2. A design team finished developing a product and successfully pushed it to the market! Now they want to know what users think. Which type of research can best help the team answer their question?
- Scientific
- Design
- Post-launch
3. There are three key qualities that UX researchers usually possess. Which of these qualities helps UX researchers practically solve problems and reach goals?
- Collaboration
- Empathy
- Pragmatism
4. Which of the following research methods evaluates a product by testing it on users?
- Secondary research
- Interviews
- Surveys
- Usability studies
5. A design team has finished developing a cat-sitter application for mobile users and they’ve launched the app. After multiple iterations of testings and prototypes, the team wants to see how real users have interacted with their product. At this stage, what kind of research in the product development life cycle should they employ?
- Foundational research
- Post-launch research
- Design research
6. Which type of bias is an overestimation of the number of people who will agree with an idea or design?
- False consensus bias
- Primacy bias
- Sunk cost fallacy
- Confirmation bias
7. The recency bias refers to bias where it’s easier for a person to recall the last thing heard in an interview or conversation. Identify a method that can help overcome recency bias.
- Practice active listening and ask open-ended questions
- Reflect on our own behaviors
- Take detailed notes or recordings and interview each participant the same way
- Identify and articulate assumptions before interviews or conversations and survey large groups
8. Consider the following scenario:
To decide what type of fitness app to design, the research team designs a survey to learn about gaps in the marketplace. They survey a group of fitness enthusiasts, and ask users to rate—from 1 (strongly dislike) to 5 (strongly like)—the top fitness apps on the market. Using this numeric data, the researchers calculate the average likability rating for each app.
What type of research is the team conducting?
- Usability research
- Qualitative research
- Quantitative research
- Secondary research
9. Imagine that a design team needs to evaluate a mobile app prototype before the next design iteration. They want to learn about user pain points and fix any problems before the product launches. What is the most appropriate research method?
- Interviews
- Usability study
- Key performance indicator
- Surveys
10. Which research method allows in-depth feedback and firsthand interaction, but only measures how easy it is to use a product?
- Exams
- Interviews
- Usability study
- Surveys
11. When developing a product, what benefits does interview research provide for design teams? Select all that apply.
- Observe how users interact with a product
- Understand what users think and why
- Ask follow-up questions about the user’s experience
- Uncover the preferences of a large group of users
12. Consider the following scenario:
Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. To learn about users' experiences with their product, the designer conducts interviews with a select group of target users: podcast enthusiasts. The research team has a hypothesis that podcast enthusiasts prefer long-form, polished content—rather than talk radio and news—so they ask a series of questions about how users interact with this content.
How can the researcher avoid the impact of confirmation bias? Select all that apply.
- Ask open-ended questions and actively listen to respondents
- Conduct interviews several times in the product development lifecycle
- Hire an outside research team to conduct the interviews
- Interview a large group of users with diverse perspectives
13. A UX researcher is gathering information about a previously completed website and wants to answer the question “Did we succeed?” Which type of research can best help the researcher answer this question?
- Design
- Foundational
- Post-launch
14. Why is pragmatism an important trait for a UX researcher?
- It helps researchers understand someone else’s feelings or thoughts in a situation.
- It helps UX researchers adapt to working with a range of people, personalities, and work styles.
- It helps UX researchers stay focused on the goal of the project as well as solve problems practically.
15. What is the purpose of an interview?
- Collecting in-depth information on people’s opinions, thoughts, experiences, and feelings
- Understanding what most people think about a product by asking many people the same questions
- Evaluating a product by testing it on users
- Observing people doing an activity in the user’s context
16. Which type of bias is the collection of attitudes and stereotypes associated with people?
- Recency bias
- Implicit bias
- Confirmation bias
- Primacy bias
17. False consensus bias is defined as the assumption that others will think the same way as you do. Identify a method that can help overcome false consensus bias.
- Segment your project into smaller, more manageable phases and outline stopping points
- Identify and articulate assumptions before interviews or conversations and survey large groups
- Reflect on our own behaviors
- Practice active listening and ask open-ended questions
18. Imagine that a design firm’s research team knows about their users’ pain points, but they need to answer a few specific questions before proceeding. To learn more, they decide to collect in-depth information on a handful of users’ opinions. What is the most appropriate research method?
- Key performance indicator
- Interviews
- Surveys
- Usability study
19. When developing a product, what are the benefits a usability study provides for design teams? Select all that apply.
- Shows how users actually interact with a product in real life
- Receive in-depth user feedback about a product
- Observe first hand user interactions with a product
- Inexpensive to conduct
20. A design team decides to conduct interviews to learn more about users’ experiences with their product. Although this is a valuable method of primary research, why might the design team be concerned about conducting interviews? Select all that apply.
- Designers can only ask about how easy it is to use a product
- Designers need to identify a large group of potential respondents
- Interviews collect information from only a small sample of users
- Interviews require a significant investment of time and money
21. Consider the following scenario:
Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. To learn about user experiences with their product, the designer conducts interviews with a select group of target users: podcast enthusiasts. The researcher interviews 10 respondents and remembers the end of the last interview most clearly. The researcher uses this final interview to guide their thinking.
What are some methods the researcher can use to avoid the impact of their recency bias? Select all that apply.
- Take detailed notes during interviews
- Survey large groups of people to supplement the interviews
- Hire an outside research team to conduct the interviews
- Record each interview that they conduct
22. A UX research team already has a good understanding of what they’re going to build. They now want to answer the question “How do we build it?” Which type of research can best help the team answer their question?
- Post-launch
- Design
- Foundational
23. There are three key qualities that UX researchers usually possess. Which of these three qualities helps UX researchers adapt to working with a range of people, personalities, and work styles?
- Collaboration
- Empathy
- Pragmatism
24. What is the purpose of a survey?
- Evaluating a product by testing it on users
- Understanding what most people think about a product by asking many people the same questions
- Collecting in-depth information on people’s opinions, thoughts, experiences, and feelings
- Observing people doing an activity in the user’s context
25. A startup company tasks its design team to build a website for novice home cooks interested in making multi-course meals.The team needs to figure out what the structure and basic website details should be. At this stage, what kind of research in the product development lifecycle should the team employ?
- Foundational research
- Design research
- Post-launch research
26. The primacy bias refers to remembering the first participant most strongly. Identify a method that can help overcome primacy bias.
- Identify and articulate assumptions before interviews or conversations and survey large groups
- Interview each participant the same way and take detailed notes or recordings
- Reflect on our own behaviors
- Practice active listening and ask open-ended questions
27. Consider the following scenario:
A design team is designing a mobile app for a client. This client is in an industry the team is not familiar with. To better understand the industry, they do research in trade magazines and journals.
What type of research is the design team conducting?
- Quantitative research
- Survey research
- Qualitative research
- Secondary research
28. When conducting usability studies, is it a benefit or a drawback that they need to be conducted in a controlled, lab environment?
- Benefit
- Neither
- Drawback
29. Which type of bias is the idea that the deeper we get into a project we've invested in, the harder it is to change course without feeling like we've failed or wasted time?
- Confirmation bias
- Primacy bias
- Sunk cost fallacy
- Recency bias
30. Sunk cost fallacy bias refers to the idea that the deeper a designer invests their time into a project, the harder it is to change course without feeling like the project failed. Identify a method that can help overcome the sunk cost fallacy bias.
- Practice active listening and ask open-ended questions
- Segment your project into smaller, more manageable phases
- Identify and articulate assumptions before interviews or conversations
- Take detailed notes or recordings and interview each participant the same way
31. Consider the following scenario:
A research team designs a survey to learn about device usage in the marketplace. The team needs to decide whether they need to design a mobile app or responsive website. . They survey a group of potential users, and ask users to rank their most used devices over the course of a day from most use to least use. Using this numeric data, the researchers find that a mobile app makes the most sense.
What type of research is the team conducting?
- Qualitative research
- Usability research
- Quantitative research
- Secondary research
32. When conducting interviews, is it a benefit or a drawback that the sample size is relatively small?
- Neither
- Drawback
- Benefit
33. Consider the following scenario:
Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. After conducting interviews, the designer learns that users lack interest in an app feature that lets them add custom podcast tags. The designer has invested dozens of hours in this feature’s design. They continue to refine it, even though other user-identified issues are pending resolution.
What can the researcher do to avoid impacts of the sunk cost fallacy? Select all that apply.
- Hire an outside consulting firm to map project deliverables
- Conduct new interviews with a different group of users
- Break down the project into smaller phases
- Outline designated points to decide whether to continue or stop
34. When conducting UX research, does a researcher need to keep the business’s needs in mind as well?
- Yes, the needs of the business and the user are both important.
- No, research only needs to keep the user in mind.
- Maybe, it depends on what the client has requested.
35. There are three key qualities that UX researchers usually possess. Which of the following helps UX researchers understand someone else’s feelings or thoughts in a situation?
- Pragmatism
- Collaboration
- Empathy
36. What is the goal of UX research?
- Projecting the success of a product
- Prioritizing the user
- Understanding what the business wants
- Defining the outcome for the design solution
37. A team is in the early stages of developing a product and needs to define the problem in order to create the solution. Which type of research can best help the team answer their question?
- Design
- Post-launch
- Foundational
38. A design team is building a website for home cooks looking to make an impressive meal for friends and family. They did research and decided on a website that helps users plan and cook a multi-course meal. The design team needs to know how they should build the website. At this stage, what kind of research in the product development lifecycle should they employ?
- Post-launch research
- Foundational research
- Design research
39. Which type of bias refers to the ease of remembering the last thing that was heard in an interview or conversation?
- False consensus bias
- Primacy bias
- Recency bias
- Sunk cost fallacy
40. Which of the following are areas that a UX researcher focuses on? Select all that apply.
- User behaviors
- User needs
- User motivations
- Client behaviors
41. What is the purpose of a usability study?
- Collecting in-depth information on people’s opinions, thoughts, experiences, and feelings
- Evaluating a product by testing it on users
- Observing people doing an activity in the user’s context
- Understanding what most people think about a product by asking many people the same questions
42. A design team wants to build an application for mobile users. They’ve noticed a lack of cat owner-related apps on the market and they want to create an app to fill that void. They want to figure out what they should build. At this stage, what kind of research in the product development lifecycle should they employ?
- Foundational research
- Post-launch research
- Design research
43. Imagine that a design firm’s research team has a basic understanding of their users’ pain points. To learn more, they decide to investigate further with a large group of people. What is the most appropriate research method?
- Usability study
- Interviews
- Surveys
- Key performance indicator