Week 3 – Defining user problems – Shuffle Q/A 1

16. After crafting a problem statement, a designer begins to brainstorm design solutions. They should document these in a hypothesis statement, which reflects their best educated guess on what the solution to the design problem might be.

  • True
  • False

17. In the 5 W’s framework, researchers ask five “w” questions based on who, what, when, where, and why. Which of the following is an example of a good “who” question?

  • Who is likely to use the product?
  • Who is experiencing the problem?
  • Who has given up on meeting their needs?
  • Who has pain points for which there are limited design solutions?

18. Imagine that a designer is ready to build a value proposition for their new mobile app. To start, they need to conduct research that answers which of the following questions? Select all that apply.

  • How much should the product cost?
  • What target users should I design for?
  • What does the product do?
  • Why should the user care?

19. A designer is developing the value proposition for a product. Should they consider what is valuable to the user?

  • Yes. The goal is to identify what’s truly valuable to the user, and connect benefits and features to actual user needs.
  • No. The goal is to develop value propositions that are different from the competition, and to ensure features and benefits exceed those of competitors.
  • Sometimes. The goal is to balance the needs of users with design best practices, and target designs to users most likely to appreciate them.

20. What is true about the scope of a strong problem statement? Select all that apply.

  • It is narrow enough that it can be solved by a design solution
  • It is targeted enough that one solution can solve the problem
  • It is broad enough to allow for some creative freedom
  • It is specific enough that the design solution is apparent

21. In the 5 W’s framework, researchers ask five “w” questions based on who, what, when, where, and why. These questions allow designers to address a problem from what perspective?

  • The design team’s perspective
  • The developer’s perspective
  • The problem’s perspective
  • The user’s perspective

22. Consider the following scenario:

A designer starts to develop the value proposition for their new mobile photo app. First, they describe the product’s features and benefits, which include free unlimited photo storage and social media integration. Then, they explain the value of the product, and hone in on the features that create real value for users.

What are the next steps the designer needs to take to develop a value proposition? Select all that apply.

  • Review the official value proposition list
  • Begin market research to set a product price
  • Conduct user research to identify pain points
  • Connect the features and benefits with the needs of users

23. A problem statement follows a simple formula. It starts with the name of the user, a short description of the user’s characteristics, and which of the following components? Select all that apply.

  • Outline of the user’s experience with the design
  • Explanation of why the user has the need
  • Description of the user’s need
  • Summary of the user’s demographic profile

24. Beyond establishing goals, what can effective problem statements help UX designers do? Select all that apply.

  • Understand constraints
  • Define deliverables
  • Identify target users
  • Set benchmarks for success

25. Imagine that a designer is ready to build a value proposition for their new photo organizing app. To start, they clearly describe how the product addresses users’ pain points. Which value proposition research question does this answer?

  • What features should the product include?
  • What target users should the design consider?
  • What does the product do on the backend?
  • Why should the user care?

Shuffle Q/A 2

26. Which of the “w” questions (who, what, when, where, or why) is missing from the following problem statement?

An adult wants an easy way to secure timed museum tickets while on-the-go, strolling around the city. The app they use to secure tickets requires advance purchase, so they get frustrated when they try to spontaneously book tickets to popular exhibits. They want to be able to easily book tickets in the app, in real time on weekend afternoons, without advance planning.

  • Where
  • Who
  • When
  • Why

27. Fill in the blank: A problem statement is a(n) _____.

  • set of constraints identified in the user research plan
  • actionable series of steps captured in an empathy map
  • clear description of the user’s need that should be addressed
  • educated guess about what the solution to a design problem might be

Devendra Kumar

Project Management Apprentice at Google

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