Week 1 – Introduction to think outside the inbox: email marketing – Shuffle Q/A 4

49. How does calculating a campaign’s ROI indicate its effectiveness?

  • It calculates the business’ overall income.
  • It calculates the ratio of money made and money spent.
  • It calculates the number of new subscribers.
  • It calculates the campaign’s lifespan.

50. Which of the following statements is considered a don’t when it comes to email marketing? Select all that apply.

  • Stick to one length and format without testing
  • Send the same emails to every single subscriber
  • Prioritize quality over quantity
  • Send spam emails

51. How can a company analyze the strengths, weaknesses, opportunities, and threats that may affect their marketing strategy?

  • Conduct a PESTLE audit
  • Conduct a THREAT audit
  • Conduct a SMART audit
  • Conduct a SWOT audit

52. A digital marketer aims to deliver quality content to their recipient list. Which of the following is considered quality content the marketer can use?

  • Using a single email format consistently
  • Promotions that offer too-good-to-be-true deals
  • Dramatic phrases that communicate special offers
  • Resources or activities related to the business’s offering

Devendra Kumar

Project Management Apprentice at Google

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