49. How does calculating a campaign’s ROI indicate its effectiveness?
- It calculates the business’ overall income.
- It calculates the ratio of money made and money spent.
- It calculates the number of new subscribers.
- It calculates the campaign’s lifespan.
50. Which of the following statements is considered a don’t when it comes to email marketing? Select all that apply.
- Stick to one length and format without testing
- Send the same emails to every single subscriber
- Prioritize quality over quantity
- Send spam emails
51. How can a company analyze the strengths, weaknesses, opportunities, and threats that may affect their marketing strategy?
- Conduct a PESTLE audit
- Conduct a THREAT audit
- Conduct a SMART audit
- Conduct a SWOT audit
52. A digital marketer aims to deliver quality content to their recipient list. Which of the following is considered quality content the marketer can use?
- Using a single email format consistently
- Promotions that offer too-good-to-be-true deals
- Dramatic phrases that communicate special offers
- Resources or activities related to the business’s offering
