38. A digital marketer creates an email to offer customers a discount on their fifth purchase. What email marketing best practice will help them target these customers?
- Send the same email to all email subscribers in which you tell them about your promotion
- Share interesting and beautiful images based on customers’ interests
- Segment the email subscriber list according to the total number of orders
- Consider sending multiple emails per day to stay top-of-mind
39. How can a company prioritize quality over quantity in their email marketing campaigns?
- Define what quality means for the brand or team, and stick to it
- Stick to the same format for every email without testing
- Send junk email out in bulk to a broad recipient list
- Send 10 emails per day to every single subscriber in their database