Week 1 – Introduction to think outside the inbox: email marketing – Shuffle Q/A 3

37. Fill in the blank: _____ are discovered through research or data analysis and can be used to inform an email strategy.

  • Insights
  • Key performance indicators (KPIs)
  • Audits
  • Attributions

38. A digital marketer creates an email to offer customers a discount on their fifth purchase. What email marketing best practice will help them target these customers?

  • Send the same email to all email subscribers in which you tell them about your promotion
  • Share interesting and beautiful images based on customers’ interests
  • Segment the email subscriber list according to the total number of orders
  • Consider sending multiple emails per day to stay top-of-mind

39. How can a company prioritize quality over quantity in their email marketing campaigns?

  • Define what quality means for the brand or team, and stick to it
  • Stick to the same format for every email without testing
  • Send junk email out in bulk to a broad recipient list
  • Send 10 emails per day to every single subscriber in their database

40. Fill in the blank: If there is evidence to prove whether a goal was successful or not, that goal is _____.

  • specific
  • relevant
  • measurable
  • attainable

41. Fill in the blank: Segmenting email subscriber lists and testing various formats, lengths, links, and images in emails are examples of _____.

  • marketing audits
  • email marketing
  • marketing do’s
  • marketing don’ts

42. Which of the following outcomes are likely if a company uses dramatic language or too-good-to-be true offers in their email marketing campaigns? Select all that apply.

  • Emails will increase sales.
  • Emails will never be received.
  • Emails will end up in their customers’ spam folder.
  • Emails will increase subscribers.

43. A company earns a lot more money from an email campaign than it spends. What does the campaign’s performance indicate?

  • A high click-through rate
  • A low return on investment (ROI)
  • A high return on investment (ROI)
  • A low customer retention rate

44. Fill in the blank: Conducting _____ will help you identify the internal context of a company that could affect your strategy.

  • a SWOT audit
  • a SMART audit
  • an SEO analysis
  • a PESTLE audit

45. Imagine a company is creating an email campaign for an app-based tech company. What kind of goal should the company set to grow their brand?

  • START goal
  • SUCCESS goal
  • SMART goal
  • BRAND goal

46. According to the SMART framework, which of the following goals is considered time-bound?

  • Grow brand awareness on social media
  • Achieve 5,000 website visits over a few months
  • Increase the number of app installs
  • Gain 1,000 new subscribers by the end of April

Shuffle Q/A 4

47. A digital marketer needs to increase their email open rate by making the emails more engaging. What changes should they first test to increase engagement?

  • Use different links and images
  • Reuse previous newsletters that received a high open rate
  • Send emails at different times of the day
  • Use uncommon phrases to describe special offers

48. Fill in the blank: Email marketing is the process of sending messages to a list of existing subscribers to _____.

  • establish a brand voice
  • share useful insights about customer behaviors and interactions
  • share information, drive sales, or create community
  • gain followers on social media platforms

Devendra Kumar

Project Management Apprentice at Google

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