37. Fill in the blank: _____ are discovered through research or data analysis and can be used to inform an email strategy.
- Insights
- Key performance indicators (KPIs)
- Audits
- Attributions
38. A digital marketer creates an email to offer customers a discount on their fifth purchase. What email marketing best practice will help them target these customers?
- Send the same email to all email subscribers in which you tell them about your promotion
- Share interesting and beautiful images based on customers’ interests
- Segment the email subscriber list according to the total number of orders
- Consider sending multiple emails per day to stay top-of-mind
39. How can a company prioritize quality over quantity in their email marketing campaigns?
- Define what quality means for the brand or team, and stick to it
- Stick to the same format for every email without testing
- Send junk email out in bulk to a broad recipient list
- Send 10 emails per day to every single subscriber in their database
40. Fill in the blank: If there is evidence to prove whether a goal was successful or not, that goal is _____.
- specific
- relevant
- measurable
- attainable
41. Fill in the blank: Segmenting email subscriber lists and testing various formats, lengths, links, and images in emails are examples of _____.
- marketing audits
- email marketing
- marketing do’s
- marketing don’ts
42. Which of the following outcomes are likely if a company uses dramatic language or too-good-to-be true offers in their email marketing campaigns? Select all that apply.
- Emails will increase sales.
- Emails will never be received.
- Emails will end up in their customers’ spam folder.
- Emails will increase subscribers.
43. A company earns a lot more money from an email campaign than it spends. What does the campaign’s performance indicate?
- A high click-through rate
- A low return on investment (ROI)
- A high return on investment (ROI)
- A low customer retention rate
44. Fill in the blank: Conducting _____ will help you identify the internal context of a company that could affect your strategy.
- a SWOT audit
- a SMART audit
- an SEO analysis
- a PESTLE audit
45. Imagine a company is creating an email campaign for an app-based tech company. What kind of goal should the company set to grow their brand?
- START goal
- SUCCESS goal
- SMART goal
- BRAND goal
46. According to the SMART framework, which of the following goals is considered time-bound?
- Grow brand awareness on social media
- Achieve 5,000 website visits over a few months
- Increase the number of app installs
- Gain 1,000 new subscribers by the end of April
Shuffle Q/A 4
47. A digital marketer needs to increase their email open rate by making the emails more engaging. What changes should they first test to increase engagement?
- Use different links and images
- Reuse previous newsletters that received a high open rate
- Send emails at different times of the day
- Use uncommon phrases to describe special offers
48. Fill in the blank: Email marketing is the process of sending messages to a list of existing subscribers to _____.
- establish a brand voice
- share useful insights about customer behaviors and interactions
- share information, drive sales, or create community
- gain followers on social media platforms
