Week 2 – Analyze trends for an online store – Shuffle Q/A 1

13. A marketer monitors an e-commerce business’s social media. They use social media analytics to track, collect, and analyze data from several social media platforms. What information can the marketer gather from social media analytics?

  • Why someone unsubscribes from the email list after opening an email
  • How much attention the business receives across online forums
  • How much a conversion costs and how it affects the business’s success
  • How many times a visitor was guided to the e-commerce website from another website

14. Which of the following is a metric that estimates the total amount of money that a customer is expected to spend with a business over time?

  • Brand advocacy
  • Net promoter score
  • Key performance indicator
  • Customer lifetime value

15. Which of the following are reasons why a well-established e-commerce store might track metrics over a longer period of time? Select all that apply.

  • Access to more data
  • Ability to focus more heavily on metrics that relate to customer loyalty
  • Fewer visitors and sales
  • Longer-lasting relationships with their customers

16. Which of the following does the Shopify overview dashboard provide information about? Select all that apply.

  • Site traffic, total sales, conversion rate, average order value, and best-selling products within a specific time period
  • Metrics for the store, including key data about the store’s visitors, sales, and orders
  • How the store is performing over time across all sales channels
  • The percentage of email recipients who unsubscribe from the send list after opening an email

17. On their e-commerce website, a company suggests a more expensive product than what the customer was considering. What sales technique did they use?

  • Conversion boosting
  • Conversion rate optimization
  • Cross-selling
  • Upselling

18. Why might a company use a heat map on their website?

  • To provide a sign up form for the potential customer to register for an email list
  • To track the average amount of money a customer spends each time they complete an order
  • To learn more about user behavior and what visitors interact with on their website
  • To compare two versions of a web page to find out which updates will have the biggest impact

19. Which of the following are metrics a company might use to analyze product performance? Select all that apply.

  • Customer retention rate
  • Customer satisfaction rate
  • Product conversion rate
  • Return rate

20. Which of the following metrics measures brand advocacy by using a survey to ask how loyal customers are to a company?

  • Brand advocacy
  • Key performance indicator
  • Net promoter score
  • Customer lifetime value

21. A digital marketer for an e-commerce store tracks its cart abandonment rate. What do they learn when tracking this metric?

  • The percentage of customers who add items to their cart and do not complete the purchase
  • The average amount of money customers spend when they add items to their cart and make a purchase
  • The percentage of customers who take more than five days to complete a purchase
  • The average cost of acquiring a customer who adds items to their cart and completes the purchase on the same day

22. A marketer increases an online store’s revenue in six months without gaining new customers. How did they achieve this short-term growth?

  • They increased the average amount of money a customer spends each time they complete an order.
  • They increased the percentage of customers they retain over a certain period.
  • They tracked how often customers add products to their shopping carts and leave the store without completing their purchase.
  • They increased the average revenue generated by customers over their lifetime as a customer.

Shuffle Q/A 2

23. A digital marketer updates an e-commerce website. They want to identify which new web page impacts customers most and use a method that compares two versions of the page. What method did they use to determine the best-performing web page?

  • Conversion rate optimization
  • Asset testing
  • A/B testing
  • Up-selling

24. Which of the following sales techniques is used to encourage customers to spend more by purchasing a product that is related to what they are already buying?

  • Rewards programs
  • Cross-selling
  • Bundle deals
  • Upselling

Devendra Kumar

Project Management Apprentice at Google

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