Week 2 – Social media strategy, planning, and publishing – Shuffle Q/A 4

49. What tool enables marketers to schedule posts in advance and maintain a consistent posting schedule?

  • A shared media log
  • A social media calendar
  • A reviewable feed of all posts
  • An editable document

50. Fill in the blank: Reviewing posts in a social media calendar ahead of time allows you to copy-edit, check for spelling errors and typos, fact-check, and ensure that all of the _____ are correct.

  • videos and hashtags
  • headlines and descriptions
  • links and images
  • names and places

51. Fill in the blank: _____ talks about a company’s products and services with the intent of marketing them to current customers and drawing in new followers.

  • Educational content
  • Conversational content
  • Promotional content
  • Entertaining content

52. Which of the following are generally true when determining the frequency and timing of your posts? Select two.

  • Posting in the afternoon around lunchtime is not as effective because people tend to be busy at that time.
  • Posting frequency should occur regularly and at similar times on all platforms.
  • Posting frequency should be informed by testing and analyzing your results and resources.
  • Posting first thing in the morning is effective because people are generally active on their social media feeds.

53. What does a social media calendar enable digital marketers to do?

  • Assign tasks to different members of the team
  • Create the same social media posts as their competitors
  • Identify where their audience spends the most time online
  • Manage and organize their social media publishing schedule

54. Each entry in a social media calendar contains which elements? Select all that apply.

  • Priority
  • Topic
  • Date
  • Time

Devendra Kumar

Project Management Apprentice at Google

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