49. What tool enables marketers to schedule posts in advance and maintain a consistent posting schedule?
- A shared media log
- A social media calendar
- A reviewable feed of all posts
- An editable document
50. Fill in the blank: Reviewing posts in a social media calendar ahead of time allows you to copy-edit, check for spelling errors and typos, fact-check, and ensure that all of the _____ are correct.
- videos and hashtags
- headlines and descriptions
- links and images
- names and places
51. Fill in the blank: _____ talks about a company’s products and services with the intent of marketing them to current customers and drawing in new followers.
- Educational content
- Conversational content
- Promotional content
- Entertaining content
52. Which of the following are generally true when determining the frequency and timing of your posts? Select two.
- Posting in the afternoon around lunchtime is not as effective because people tend to be busy at that time.
- Posting frequency should occur regularly and at similar times on all platforms.
- Posting frequency should be informed by testing and analyzing your results and resources.
- Posting first thing in the morning is effective because people are generally active on their social media feeds.
53. What does a social media calendar enable digital marketers to do?
- Assign tasks to different members of the team
- Create the same social media posts as their competitors
- Identify where their audience spends the most time online
- Manage and organize their social media publishing schedule
54. Each entry in a social media calendar contains which elements? Select all that apply.
- Priority
- Topic
- Date
- Time
