37. Why do marketers post captions, pictures, and videos that are spread widely on social media?
- To encourage audiences to engage with the brand and comment on posts
- To discuss a product or service with the intent of marketing it to current customers
- To entertain and appeal to audiences who are on the platform to enjoy themselves
- To provide audiences with information about a company’s products or services
38. A marketer posts FAQs, tips, and infographics on social media to show a brand’s knowledge and wisdom. What type of content is this?
- Promotional content
- Entertaining content
- Educational content
- Conversational content
39. Increasing community engagement is a common example of what type of goal?
- Social media marketing goal
- Traditional marketing goal
- Employee goal
- Business goal
40. A marketer compiles the age, location, and language of current customers. What does this information enable them to do?
- Identify the target audience
- Create a SMART goal
- Target competitors’ audiences
- Select the marketing funnel
41. Fill in the blank: When choosing social media platforms, a digital marketer should consider their _____ because brand identity and business type should factor into the decision.
- prices
- company
- budget
- sales
42. What type of content can build trust in a company’s brand and position them as an industry leader with information and wisdom to share?
- Educational content
- Conversational content
- Promotional content
- Inspirational content
43. A marketer shares weekly articles on social media to provide the audience with information about a specific product. What content format are they using?
- Polls
- Videos
- Written posts
- Stories
44. When trying to determine the right social media platform, why should a company think about their goals?
- Every business goal can be reached with social media, so the company should invest in a platform that matches what they are trying to achieve.
- A company should set different, individualized goals for every social media platform.
- Different social media platforms offer different advantages, so a company should choose the one that is better equipped to help them achieve their goals.
- Various platforms have targeted, hidden fees, so a company should examine their budget goals to choose the most cost-effective option.
45. A digital marketer identifies when a target audience is active online and what time zone they are in. What does this information enable them to do?
- Increase sales of a specific product
- Find the best times to post on social media
- Create tailored content for the audience
- Create high-quality content for the audience
46. Why is setting goals for a social media marketing campaign important? Select all that apply.
- Measures a company’s success
- Holds a company accountable
- Determines a company’s best digital marketers
- Guides a company’s budget
Shuffle Q/A 4
47. What types of information should a company compile in order to identify their target audience? Select all that apply.
- Marital status
- Location
- Age
- Language
48. Why should a marketer consider their competitors when choosing a social media platform?
- Their performance on specific channels indicates how other businesses might perform.
- Their goals may align with some platforms more than others.
- It helps them identify and align with the overall goals of the business.
- It helps them identify the product and services, brand identity, and business type.
