Week 2 – Social media strategy, planning, and publishing – Shuffle Q/A 3

37. Why do marketers post captions, pictures, and videos that are spread widely on social media?

  • To encourage audiences to engage with the brand and comment on posts
  • To discuss a product or service with the intent of marketing it to current customers
  • To entertain and appeal to audiences who are on the platform to enjoy themselves
  • To provide audiences with information about a company’s products or services

38. A marketer posts FAQs, tips, and infographics on social media to show a brand’s knowledge and wisdom. What type of content is this?

  • Promotional content
  • Entertaining content
  • Educational content
  • Conversational content

39. Increasing community engagement is a common example of what type of goal?

  • Social media marketing goal
  • Traditional marketing goal
  • Employee goal
  • Business goal

40. A marketer compiles the age, location, and language of current customers. What does this information enable them to do?

  • Identify the target audience
  • Create a SMART goal
  • Target competitors’ audiences
  • Select the marketing funnel

41. Fill in the blank: When choosing social media platforms, a digital marketer should consider their _____ because brand identity and business type should factor into the decision.

  • prices
  • company
  • budget
  • sales

42. What type of content can build trust in a company’s brand and position them as an industry leader with information and wisdom to share?

  • Educational content
  • Conversational content
  • Promotional content
  • Inspirational content

43. A marketer shares weekly articles on social media to provide the audience with information about a specific product. What content format are they using?

  • Polls
  • Videos
  • Written posts
  • Stories

44. When trying to determine the right social media platform, why should a company think about their goals?

  • Every business goal can be reached with social media, so the company should invest in a platform that matches what they are trying to achieve.
  • A company should set different, individualized goals for every social media platform.
  • Different social media platforms offer different advantages, so a company should choose the one that is better equipped to help them achieve their goals.
  • Various platforms have targeted, hidden fees, so a company should examine their budget goals to choose the most cost-effective option.

45. A digital marketer identifies when a target audience is active online and what time zone they are in. What does this information enable them to do?

  • Increase sales of a specific product
  • Find the best times to post on social media
  • Create tailored content for the audience
  • Create high-quality content for the audience

46. Why is setting goals for a social media marketing campaign important? Select all that apply.

  • Measures a company’s success
  • Holds a company accountable
  • Determines a company’s best digital marketers
  • Guides a company’s budget

Shuffle Q/A 4

47. What types of information should a company compile in order to identify their target audience? Select all that apply.

  • Marital status
  • Location
  • Age
  • Language

48. Why should a marketer consider their competitors when choosing a social media platform?

  • Their performance on specific channels indicates how other businesses might perform.
  • Their goals may align with some platforms more than others.
  • It helps them identify and align with the overall goals of the business.
  • It helps them identify the product and services, brand identity, and business type.

Devendra Kumar

Project Management Apprentice at Google

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