Week 4 – Integrating research into the design process – Shuffle Q/A 2

29. Which type of bias is the idea that the deeper we get into a project we've invested in, the harder it is to change course without feeling like we've failed or wasted time?

  • Confirmation bias
  • Primacy bias
  • Sunk cost fallacy
  • Recency bias

30. Sunk cost fallacy bias refers to the idea that the deeper a designer invests their time into a project, the harder it is to change course without feeling like the project failed. Identify a method that can help overcome the sunk cost fallacy bias.

  • Practice active listening and ask open-ended questions
  • Segment your project into smaller, more manageable phases
  • Identify and articulate assumptions before interviews or conversations
  • Take detailed notes or recordings and interview each participant the same way

31. Consider the following scenario:

A research team designs a survey to learn about device usage in the marketplace. The team needs to decide whether they need to design a mobile app or responsive website. . They survey a group of potential users, and ask users to rank their most used devices over the course of a day from most use to least use. Using this numeric data, the researchers find that a mobile app makes the most sense.

What type of research is the team conducting?

  • Qualitative research
  • Usability research
  • Quantitative research
  • Secondary research

32. When conducting interviews, is it a benefit or a drawback that the sample size is relatively small?

  • Neither
  • Drawback
  • Benefit

33. Consider the following scenario:

Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. After conducting interviews, the designer learns that users lack interest in an app feature that lets them add custom podcast tags. The designer has invested dozens of hours in this feature’s design. They continue to refine it, even though other user-identified issues are pending resolution.

What can the researcher do to avoid impacts of the sunk cost fallacy? Select all that apply.

  • Hire an outside consulting firm to map project deliverables
  • Conduct new interviews with a different group of users
  • Break down the project into smaller phases
  • Outline designated points to decide whether to continue or stop

34. When conducting UX research, does a researcher need to keep the business’s needs in mind as well?

  • Yes, the needs of the business and the user are both important.
  • No, research only needs to keep the user in mind.
  • Maybe, it depends on what the client has requested.

35. There are three key qualities that UX researchers usually possess. Which of the following helps UX researchers understand someone else’s feelings or thoughts in a situation?

  • Pragmatism
  • Collaboration
  • Empathy

36. What is the goal of UX research?

  • Projecting the success of a product
  • Prioritizing the user
  • Understanding what the business wants
  • Defining the outcome for the design solution

37. A team is in the early stages of developing a product and needs to define the problem in order to create the solution. Which type of research can best help the team answer their question?

  • Design
  • Post-launch
  • Foundational

38. A design team is building a website for home cooks looking to make an impressive meal for friends and family. They did research and decided on a website that helps users plan and cook a multi-course meal. The design team needs to know how they should build the website. At this stage, what kind of research in the product development lifecycle should they employ?

  • Post-launch research
  • Foundational research
  • Design research

39. Which type of bias refers to the ease of remembering the last thing that was heard in an interview or conversation?

  • False consensus bias
  • Primacy bias
  • Recency bias
  • Sunk cost fallacy

40. Which of the following are areas that a UX researcher focuses on? Select all that apply.

  • User behaviors
  • User needs
  • User motivations
  • Client behaviors

41. What is the purpose of a usability study?

  • Collecting in-depth information on people’s opinions, thoughts, experiences, and feelings
  • Evaluating a product by testing it on users
  • Observing people doing an activity in the user’s context
  • Understanding what most people think about a product by asking many people the same questions

42. A design team wants to build an application for mobile users. They’ve noticed a lack of cat owner-related apps on the market and they want to create an app to fill that void. They want to figure out what they should build. At this stage, what kind of research in the product development lifecycle should they employ?

  • Foundational research
  • Post-launch research
  • Design research

43. Imagine that a design firm’s research team has a basic understanding of their users’ pain points. To learn more, they decide to investigate further with a large group of people. What is the most appropriate research method?

  • Usability study
  • Interviews
  • Surveys
  • Key performance indicator

Devendra Kumar

Project Management Apprentice at Google

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