15. What is the purpose of an interview?
- Collecting in-depth information on people’s opinions, thoughts, experiences, and feelings
- Understanding what most people think about a product by asking many people the same questions
- Evaluating a product by testing it on users
- Observing people doing an activity in the user’s context
16. Which type of bias is the collection of attitudes and stereotypes associated with people?
- Recency bias
- Implicit bias
- Confirmation bias
- Primacy bias
17. False consensus bias is defined as the assumption that others will think the same way as you do. Identify a method that can help overcome false consensus bias.
- Segment your project into smaller, more manageable phases and outline stopping points
- Identify and articulate assumptions before interviews or conversations and survey large groups
- Reflect on our own behaviors
- Practice active listening and ask open-ended questions
18. Imagine that a design firm’s research team knows about their users’ pain points, but they need to answer a few specific questions before proceeding. To learn more, they decide to collect in-depth information on a handful of users’ opinions. What is the most appropriate research method?
- Key performance indicator
- Interviews
- Surveys
- Usability study
19. When developing a product, what are the benefits a usability study provides for design teams? Select all that apply.
- Shows how users actually interact with a product in real life
- Receive in-depth user feedback about a product
- Observe first hand user interactions with a product
- Inexpensive to conduct
20. A design team decides to conduct interviews to learn more about users’ experiences with their product. Although this is a valuable method of primary research, why might the design team be concerned about conducting interviews? Select all that apply.
- Designers can only ask about how easy it is to use a product
- Designers need to identify a large group of potential respondents
- Interviews collect information from only a small sample of users
- Interviews require a significant investment of time and money
21. Consider the following scenario:
Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. To learn about user experiences with their product, the designer conducts interviews with a select group of target users: podcast enthusiasts. The researcher interviews 10 respondents and remembers the end of the last interview most clearly. The researcher uses this final interview to guide their thinking.
What are some methods the researcher can use to avoid the impact of their recency bias? Select all that apply.
- Take detailed notes during interviews
- Survey large groups of people to supplement the interviews
- Hire an outside research team to conduct the interviews
- Record each interview that they conduct
22. A UX research team already has a good understanding of what they’re going to build. They now want to answer the question “How do we build it?” Which type of research can best help the team answer their question?
- Post-launch
- Design
- Foundational
23. There are three key qualities that UX researchers usually possess. Which of these three qualities helps UX researchers adapt to working with a range of people, personalities, and work styles?
- Collaboration
- Empathy
- Pragmatism
24. What is the purpose of a survey?
- Evaluating a product by testing it on users
- Understanding what most people think about a product by asking many people the same questions
- Collecting in-depth information on people’s opinions, thoughts, experiences, and feelings
- Observing people doing an activity in the user’s context
25. A startup company tasks its design team to build a website for novice home cooks interested in making multi-course meals.The team needs to figure out what the structure and basic website details should be. At this stage, what kind of research in the product development lifecycle should the team employ?
- Foundational research
- Design research
- Post-launch research
26. The primacy bias refers to remembering the first participant most strongly. Identify a method that can help overcome primacy bias.
- Identify and articulate assumptions before interviews or conversations and survey large groups
- Interview each participant the same way and take detailed notes or recordings
- Reflect on our own behaviors
- Practice active listening and ask open-ended questions
Shuffle Q/A 2
27. Consider the following scenario:
A design team is designing a mobile app for a client. This client is in an industry the team is not familiar with. To better understand the industry, they do research in trade magazines and journals.
What type of research is the design team conducting?
- Quantitative research
- Survey research
- Qualitative research
- Secondary research
28. When conducting usability studies, is it a benefit or a drawback that they need to be conducted in a controlled, lab environment?
- Benefit
- Neither
- Drawback
