13. Which of the following best describes the content of a good welcome email?
- An incentive to buy the company’s product and a direct call-to-action
- A personal note from the founder and an incentive to buy the company’s product
- A direct call-to-action and a brief summary of the company’s background
- A brief summary that tells customers what makes your brand unique, and a call-to-action
14. Fill in the blank: _____ are a versatile feature of email marketing used in several stages of the marketing funnel.
- Follow-up emails
- Acquisition emails
- Welcome emails
- Newsletters
15. What are promotional emails commonly used for?
- To share product prices, features, and details
- To ask questions and gather feedback from customers
- To speed up the buying process and create new or repeat customers
- To test different headlines for future emails
16. Why are follow-up emails an effective tactic to increase customer loyalty?
- It shares helpful information and resources about the product and its features.
- It makes customers feel heard and appreciated.
- It gives customers access to exclusive customer service tools.
- It summarizes what makes the business and its products unique.
17. A marketer sends follow-up emails to customers after they make a purchase. What do they ask customers to do in the follow-up email?
- Confirm when they will order from the business again
- Provide feedback on their shopping experience
- Buy again, using a promotion included in the email
- Share their social media usernames
18. Why would you create a newsletter to target customers in the loyalty stage?
- Newsletters help brands find and acquire new customers.
- Newsletters are the only type of email marketing that targets the loyalty stage.
- Newsletters target customers interested in learning more about a brand.
- Newsletters offer personalized content and encourage repeat purchases.
19. Which of the following types of marketing emails fall into both the consideration and loyalty stage of the marketing funnel?
- Promotional emails
- Acquisition emails
- Welcome emails
- Retention emails
20. Why would a business send welcome emails?
- To build interest in a brand and find new customers
- To encourage customers to sign up for a rewards program
- To get feedback about the customer experience
- To connect with new customers or subscribers
21. Fill in the blank: Acquisition emails and newsletters are both examples of _____.
- email marketing
- brand voice
- key performance indicators (KPIs)
- brand sentiment
22. What type of email should a new company send out as a marketing strategy to gain new customers?
- Acquisition email
- Cart abandonment email
- Newsletter
- Retention email
Shuffle Q/A 2
23. Why do marketers send welcome emails in the consideration stage of the marketing funnel?
- Because users are regular customers who want to read interesting stories about the business
- Because users have subscribed to the business’s marketing emails and are interested in more information
- Because users have made a purchase and may be interested in promotional offers
- Because users are unfamiliar with the business and do not know what they are searching for
24. A digital marketer creates an email newsletter that contains relevant information about its product. However, only a few subscribers click on the call-to-action button. What recommendation will help the marketer increase the effectiveness of the newsletter?
- Instead of sharing information about current events, share information about the company and tell its story.
- Instead of selling a product, include articles or trending topics relevant to the subscriber’s lifestyle.
- Design a new email that differs from the brand’s style.
- Share product and service information instead of the latest trends.
