Week 2 – Types of email marketing – Shuffle Q/A 1

13. Which of the following best describes the content of a good welcome email?

  • An incentive to buy the company’s product and a direct call-to-action
  • A personal note from the founder and an incentive to buy the company’s product
  • A direct call-to-action and a brief summary of the company’s background
  • A brief summary that tells customers what makes your brand unique, and a call-to-action

14. Fill in the blank: _____ are a versatile feature of email marketing used in several stages of the marketing funnel.

  • Follow-up emails
  • Acquisition emails
  • Welcome emails
  • Newsletters

15. What are promotional emails commonly used for?

  • To share product prices, features, and details
  • To ask questions and gather feedback from customers
  • To speed up the buying process and create new or repeat customers
  • To test different headlines for future emails

16. Why are follow-up emails an effective tactic to increase customer loyalty?

  • It shares helpful information and resources about the product and its features.
  • It makes customers feel heard and appreciated.
  • It gives customers access to exclusive customer service tools.
  • It summarizes what makes the business and its products unique.

17. A marketer sends follow-up emails to customers after they make a purchase. What do they ask customers to do in the follow-up email?

  • Confirm when they will order from the business again
  • Provide feedback on their shopping experience
  • Buy again, using a promotion included in the email
  • Share their social media usernames

18. Why would you create a newsletter to target customers in the loyalty stage?

  • Newsletters help brands find and acquire new customers.
  • Newsletters are the only type of email marketing that targets the loyalty stage.
  • Newsletters target customers interested in learning more about a brand.
  • Newsletters offer personalized content and encourage repeat purchases.

19. Which of the following types of marketing emails fall into both the consideration and loyalty stage of the marketing funnel?

  • Promotional emails
  • Acquisition emails
  • Welcome emails
  • Retention emails

20. Why would a business send welcome emails?

  • To build interest in a brand and find new customers
  • To encourage customers to sign up for a rewards program
  • To get feedback about the customer experience
  • To connect with new customers or subscribers

21. Fill in the blank: Acquisition emails and newsletters are both examples of _____.

  • email marketing
  • brand voice
  • key performance indicators (KPIs)
  • brand sentiment

22. What type of email should a new company send out as a marketing strategy to gain new customers?

  • Acquisition email
  • Cart abandonment email
  • Newsletter
  • Retention email

Shuffle Q/A 2

23. Why do marketers send welcome emails in the consideration stage of the marketing funnel?

  • Because users are regular customers who want to read interesting stories about the business
  • Because users have subscribed to the business’s marketing emails and are interested in more information
  • Because users have made a purchase and may be interested in promotional offers
  • Because users are unfamiliar with the business and do not know what they are searching for

24. A digital marketer creates an email newsletter that contains relevant information about its product. However, only a few subscribers click on the call-to-action button. What recommendation will help the marketer increase the effectiveness of the newsletter?

  • Instead of sharing information about current events, share information about the company and tell its story.
  • Instead of selling a product, include articles or trending topics relevant to the subscriber’s lifestyle.
  • Design a new email that differs from the brand’s style.
  • Share product and service information instead of the latest trends.

Devendra Kumar

Project Management Apprentice at Google

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