Week 2 – Types of email marketing – Shuffle Q/A 2

25. Fill in the blank: A grocery store delivery app that sends an email with a code for free delivery is an example of a _____.

  • promotional email
  • feedback email
  • brand email
  • service email

26. Imagine a company’s customers frequently leave items in their cart. What could the company do to encourage a customer to purchase the items they’ve left behind?

  • Send the customer a welcome email.
  • Send the customer a cart abandonment email.
  • Provide the customer with information about a new product.
  • Send the customer a happy birthday message.

27. Which of the following is an example of a retention email? Select all that apply.

  • Offering a glimpse into what a product or service will give customers
  • Sending a special offer to customers who are not engaging with newsletters or promotional emails
  • Providing customers with some new or educational information
  • Sending a follow-up email after a customer makes a purchase asking for feedback

28. What is an example of relevant information you can include in an email newsletter?

  • Information about why customers abandon their carts
  • Information about how the business earned new customers
  • Information about a new product or service the business is launching
  • Information about a business’s access to customer information

29. Fill in the blank: The text in the main content of an email is called email _____.

  • hashtag
  • body
  • script
  • tweet

30. Fill in the blank: A _____ is a concise instruction included in a promotional email that tells the customer what to do next.

  • return on investment
  • key performance indicator (KPI)
  • call to action
  • final value

31. A marketer creates an acquisition email. They include a product catalog and a banner offering customers free shipping on their first order. They also include unique and catchy email copy. What additional email best practice will help the marketer create a successful acquisition email?

  • Include “Acquisition email” in the subject line
  • Update the copy to match what other businesses are using
  • Target customers who have prior knowledge of the business
  • Add a clear call-to-action such as “Order now”

32. Which of the following are reasons a company might want to send a newsletter? Select all that apply.

  • To announce the launch of a new product or service
  • To remind a customer to purchase something they left in their cart
  • To share external resources, like articles that might be relevant or interesting to customers
  • To introduce a new update from the company that subscribers would want to know about

33. A marketer notices low engagement with their newsletters and promotional emails for a segment of customers. What can they do to encourage these customers to engage with the brand?

  • Send them a company brochure
  • Send them a special offer
  • Send them a cart abandonment email
  • Send them trending topics related to their lifestyle

34. What type of follow-up email does a company send after a customer makes a purchase asking for feedback on that customers’ shopping experience?

  • Retention email
  • Welcome email
  • Internal email
  • Newsletter

Shuffle Q/A 3

35. A digital marketer creates a promotional email that only a few recipients open. What tip will help them write better subject lines that recipients want to open?

  • Introduce or tease the promotion in the subject line
  • Avoid mentioning the promotion until the body copy
  • Include a brief description of the product or service
  • Include “Promotional email” in the subject line

36. A marketer creates an email campaign to inform customers about their latest products and offers. What common type of email marketing did they use?

  • Discount emails
  • Promotional emails
  • Event emails
  • Acquisition emails

Devendra Kumar

Project Management Apprentice at Google

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