Week 2 – Types of email marketing – Shuffle Q/A 3

37. Which of the following is an example of useful information to include in an acquisition email?

  • A downloadable customer experience survey
  • A downloadable guide or product catalog
  • A note to say thank you for making a purchase
  • A link to a business’s loyalty program

38. A marketer creates a welcome email. In the body copy, they use a conversational tone to encourage customers to click the call-to-action button. What information should they include to make this an effective welcome email?

  • A survey that asks customers to rate their buying experience.
  • A summary of what makes the brand unique.
  • Two to three additional call-to-action buttons.
  • A subject line that includes “Welcome email.”

39. When creating a newsletter, how can you attract a customer’s attention?

  • Use catchy and clever writing
  • Use old newsletters with updated subject lines
  • Use an assertive and formal tone
  • Use content that is strictly about the company

40. Which of the following are reasons a company might want to send a promotional email? Select all that apply.

  • To announce the launch of a new product or service
  • To offer free, downloadable content for a holiday
  • To celebrate a customer’s birthday by offering 10% off their next order
  • To thank customers for downloading their app

41. A marketer sends retention emails to customers after they make a purchase. The email uses inviting language and includes each customer’s name in the subject line and body copy. What best practice should they consider before sending the email?

  • Request information such as their occupation and address
  • Provide educational resources the customer will enjoy
  • Include the brand’s story and a message from the founder
  • Clarify what the customer should do with a clear call to action

42. A digital marketer creates a promotional email and notices a low click-through rate. What recommendation will help them create a successful promotional email?

  • Include a brief description of the product or service
  • Mention the promotion at the end of the email
  • Include information about the business, its services, and its history
  • Keep the body of the email brief and relevant, with a clear call to action

43. What common type of email marketing is used to attract and gain new customers?

  • Acquisition emails
  • Newsletters
  • Promotional emails
  • Welcome emails

44. Which of the following are effective ways to use a welcome email? Select all that apply.

  • Encourage customers who have downloaded an app to use the app for the first time.
  • Encourage customers to buy a product by including a discount code.
  • Share external resources, like articles that might be relevant or interesting to customers.
  • Thank first time subscribers or customers who have purchased a product.

45. Promotional emails, retention emails, and newsletters all fall into which marketing funnel stage?

  • Consideration
  • Awareness
  • Loyalty
  • Conversion

46. Fill in the blank: A subtle button in a welcome email that says “Get Started” is an example of _____.

  • a newsletter
  • an email body
  • a call to action
  • a virtual first impression

Shuffle Q/A 4

47. What type of email should a new company send out as a marketing strategy to gain new customers?

  • Cart abandonment email
  • Acquisition email
  • Retention email
  • Newsletter

48. A marketer creates a retention email to target customers after they make a purchase. They use inviting language in the email and include a clear call to action. What retention email component can they add to increase its effectiveness?

  • Provide an updated product list in the email
  • Personalize the email according to the customer
  • Summarize what makes the business unique
  • Ask customers, “Who are you shopping for?”

Devendra Kumar

Project Management Apprentice at Google

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