49. A marketer sends regular newsletters to customers. They include relevant content about the company and its products. What additional content should they include in their newsletters?
- Links to employees’ social media pages
- Resources such as articles relevant to the subscriber’s lifestyle
- Links to several external sites created by the business
- Surveys with questions to learn more about the customer
50. Which of the following types of email fall into the consideration bucket of the marketing funnel? Select all that apply.
- Retention emails
- Newsletters
- Welcome emails
- Promotional emails
51. What type of email marketing helps build interest in a brand and find new customers?
- Welcome emails
- Promotional emails
- Acquisition emails
- Retention emails
52. When creating email newsletters, which of the following tactics should you use to capture the reader's attention?
- Mention trending topics or current events
- Inform readers about changes in company management
- Write in a similar style and tone as other businesses
- Repurpose content from old newsletters
53. Which of the following describes the relationship between an acquisition email and a welcome email?
- Acquisition emails are sent to acquire new customers. Welcome emails are then sent out to those new customers.
- Acquisition emails are sent to acquire new customers. Welcome emails including news and informational content relevant to the company are then sent out regularly.
- Welcome emails are sent to acquire new customers. Acquisition emails are then sent out to those new customers.
- Welcome emails are sent to acquire new customers. Acquisition emails including news and informational content relevant to the company are then sent out regularly.
54. When crafting a promotional email, what best practice should you follow to make it successful?
- Focus on the promotion instead of product features
- Announce the promotion in the body of the email
- Include a survey for customers to share their feedback
- Keep the heading short and the body of the email long
55. A marketer creates an email to attract new customers. They include a brief description of their offering and its value to the customers. They also add a “Click here” button and write a funny subject line to encourage customers to click on the email. What additional best practice should they follow to create a successful acquisition email?
- Assume that recipients know about the business and its products
- Include information about recent management changes at the company
- Add additional calls to action for recipients to choose from, such as “Learn more” and “Buy now”
- Offer recipients something, such as a free trial or educational information
56. What type of email marketing targets recipients in the consideration stage of the marketing funnel?
- Retention emails
- Welcome emails
- Rewards emails
- Abandoned cart emails
57. Why should you include a call to action in your welcome email?
- It motivates the customer to make a purchase.
- It hints at what the email is about.
- It allows the customer to rate their experience.
- It informs the customer what to do next.
