Week 1 – Introduction to attract and engage customers with digital marketing – Shuffle Q/A 4

49. As a digital marketer, you encourage customers to leave a review and share their experience with the business. This strategy falls under which marketing funnel stage?

  • Consideration
  • Loyalty
  • Conversion
  • Awareness

50. A marketer plans to build interest in a new product. Which strategy will help them during the consideration stage?

  • Remarket ads to people who visited the website
  • Create a rewards program and email customers about it 
  • Offer a money-back guarantee or free trial
  • Improve the checkout process by using new colors

51. Which of the following is a benefit of creating a customer persona and identifying who your customer is?

  • It helps you understand the business’s perspective.
  • It makes it easier to create generalized content.
  • It guarantees that they will buy from you.
  • It makes it easier to create customized content for them.

52. Which strategies can collect research for customer personas? Select all that apply.

  • Conduct customer interviews
  • Analyze web data
  • Send out surveys
  • Record previous personal experiences

Devendra Kumar

Project Management Apprentice at Google

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