49. As a digital marketer, you encourage customers to leave a review and share their experience with the business. This strategy falls under which marketing funnel stage?
- Consideration
- Loyalty
- Conversion
- Awareness
50. A marketer plans to build interest in a new product. Which strategy will help them during the consideration stage?
- Remarket ads to people who visited the website
- Create a rewards program and email customers about it
- Offer a money-back guarantee or free trial
- Improve the checkout process by using new colors
51. Which of the following is a benefit of creating a customer persona and identifying who your customer is?
- It helps you understand the business’s perspective.
- It makes it easier to create generalized content.
- It guarantees that they will buy from you.
- It makes it easier to create customized content for them.
52. Which strategies can collect research for customer personas? Select all that apply.
- Conduct customer interviews
- Analyze web data
- Send out surveys
- Record previous personal experiences
