37. Consider the following customer persona:
Someone that wants to shop at a health-conscious grocery store, but does not think they have time to cook meals after work.
What component of the customer persona is missing?
- Demographic information
- Goal
- Barrier
- Cost
38. How does the marketing funnel help your marketing strategy?
- It points out gaps and helps you fix them.
- It reduces your budget.
- It increases brand awareness.
- It automatically corrects any mistakes.
39. Which of the following best describes a customer who is in the conversion stage?
- They don’t know anything about the product.
- They are learning about the product.
- They are aware that the product exists.
- They are ready to begin the online checkout process.
40. Which of the following are considered strategies or tactics to build brand awareness? Select all that apply.
- Display ads
- Social media advertising
- Free trials
- Search engine optimization
41. Which of the following strategies motivates a potential customer to make a purchase in the conversion stage?
- Send follow-up emails about the loyalty program
- Advertise on social media
- Change the purchase button from “add to cart” to “buy now”
- Share a downloadable e-book with customers
42. Which of the following refers to the marketing funnel?
- It shows how customers move from first learning about a business to purchasing something.
- The consideration stage is at the top of the funnel.
- It encourages businesses to focus on what drives sales at the bottom of the funnel.
- Every business uses the same marketing funnel to show the customer journey.
43. Which of the following best describes a customer who is in the consideration stage?
- They already know about the product, and they want to learn more.
- They post positive reviews about the product online.
- They share how great the product is with friends on social media.
- They don’t know anything about the product.
44. As a digital marketer, you advertise with online influencers who have audiences that are not familiar with your brand. This strategy falls under which marketing funnel stage?
- Awareness
- Loyalty
- Conversion
- Consideration
45. Which of the following strategies motivates a potential customer to make a purchase in the conversion stage?
- Add a chatbot to the website to answer questions
- Share a downloadable e-book with customers
- Comment and tag customers on social media
- Rewrite the homepage of the website
46. What do demographics refer to?
- Barriers that prevent the customer from achieving their goal
- Goals a customer wants to achieve
- Customer information such as age and occupation
- Surveys sent to customers
47. What is the difference between strategies and tactics?
- Tactics support the plan to achieve the marketing goal, and strategies are the action taken to make the plan happen.
- Tactics are general ideas, and strategies are specific ideas.
- Strategies are the steps to reach a goal, and tactics are an action plan.
- Strategies support the plan to achieve a marketing goal, and tactics are the action taken to make the plan happen.
48. A marketer plans to build interest in a new product. Which strategy will help them during the consideration stage?
- Ask customers to leave a positive review on social media
- Offer a money-back guarantee or free trial
- Create a rewards program and email customers about it
- Host a webinar to educate customers and promote the product
