Week 1 – Introduction to attract and engage customers with digital marketing – Shuffle Q/A 2

25. How does SEO help build awareness?

  • It allows businesses to share posts with followers.
  • It uses paid promotions to put businesses in front of their customers.
  • It increases a website’s visibility to customers who don’t know the brand.
  • It targets potential customers based on what videos they watch.

26. As a digital marketer, you implement a rewards program to incentivize customers to become repeat customers. This strategy falls under which marketing funnel stage?

  • Conversion
  • Consideration
  • Loyalty
  • Awareness

27. As a digital marketer, you pursue abandoned carts by sending follow up emails. This strategy falls under which marketing funnel stage?

  • Loyalty
  • Conversion
  • Consideration
  • Awareness

28. Which component of a customer persona represents what the customer wants to achieve?

  • Goals
  • Barriers
  • Skills
  • Characteristics

29. What is the first thing you should do when collecting information for your customer persona?

  • Identify customer pain points
  • Email customers asking them for information
  • Visit social media
  • Review customer data

30. You’re creating a customer persona and collect the following information:

A 45-year-old man who regularly watches movies online and would like a wider variety of movies to choose from.

What question should you ask to complete this customer persona?

  • What is the customer’s budget?
  • What is the customer’s goal?
  • What are the customer’s interests?
  • What prevents the customer from achieving their goal?

31. What is the correct order of the marketing funnel?

  • Awareness, consideration, loyalty, conversion
  • Awareness, consideration, conversion, loyalty
  • Consideration, conversion, loyalty, awareness
  • Consideration, awareness, conversion, loyalty

32. Fill in the blank: _____ support the plan to achieve the marketing goal and tend to be general ideas. Tactics are actions taken to make the plan happen.

  • Schemes
  • Techniques
  • Strategies
  • Methods

33. You want to include an influencer in your awareness strategy. Which strategy should you consider?

  • Use display ads on websites your potential customers are visiting.
  • Experiment with A/B tests and share it with your followers in video, photo, or text format.
  • Encourage customers to add lifestyle photos to their product reviews.
  • Pay someone to use your product and share their experience with their followers in video, photo, or text format.

34. Which of the following strategies helps to turn customers into loyal brand followers?

  • Change the product or service page copy
  • Pay an influencer to promote the business
  • Create a rewards program
  • Improve the checkout process

Shuffle Q/A 3

35. As a digital marketer, you create an automated email sequence for potential customers. The email sequence will go out to people who sign up through the website. The emails will provide more information about your products and a discount code for their first purchase. This strategy falls under which marketing funnel stage?

  • Conversion
  • Loyalty
  • Awareness
  • Consideration

36. Which component of a customer persona includes characteristics and demographics?

  • Who
  • Skills
  • Barriers
  • Goals

Devendra Kumar

Project Management Apprentice at Google

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