13. Consider the following customer persona:
A 38-year-old woman who exercises regularly and does not think that she has enough time to cook meals after work.
What component of the customer persona is missing?
- Cost
- Barrier
- Goal
- Demographics
14. What are the four stages of the marketing funnel?
- Awareness, influence, conversion, loyalty
- Awareness, consideration, conversion, competition
- Awareness, consideration, conversion, sale
- Awareness, consideration, conversion, loyalty
15. Which of the following best describes a customer who is in the loyalty stage?
- They are learning about the product.
- They are comparing prices and asking for recommendations.
- They share how great the product is with family and friends.
- They want to know more about the product.
16. Fill in the blank: Strategies support the plan to achieve the marketing goal and tend to be general ideas. _____ are actions taken to make the plan happen.
- Methods
- Tactics
- Techniques
- Schemes
17. As a digital marketer, you focus on search engine optimization and creating content to reach potential customers not familiar with your brand. This strategy falls under which marketing funnel stage?
- Loyalty
- Conversion
- Consideration
- Awareness
18. Which of the following strategies helps to turn customers into loyal brand followers?
- Offer a money-back guarantee or free trial
- Encourage customers to leave a positive review
- Use search engine marketing to increase visibility
- Change the color of the purchase button
19. Which of the following strategies motivates a potential customer to make a purchase in the conversion stage?
- Recommend add-ons to the current product
- Create a loyalty program and email customers about it
- Ask customers to write a review and share a picture on social media
- Send follow-up emails to remind customers about abandoned carts
20. A marketer plans to build interest in a new product. Which strategy will help them during the consideration stage?
- Change the purchase button from “add to cart” to “buy now”
- Share customer testimonials on the website and social media
- Send follow-up emails about abandoned carts
- Ask customers to leave a positive review
21. Fill in the blank: _____ are information specific to the customer such as age, gender identity, family size, occupation, and location.
- Occupations
- Demographics
- Influences
- Skills
22. You’re creating a customer persona and you collect the following information:
A 45-year-old man who regularly watches movies online and does not think he has a wide enough selection of movies to choose from.
What question should you ask to complete this customer persona?
- What are the customer’s interests?
- What is the customer’s goal?
- What is the customer’s budget?
- What are the customer’s skills?
Shuffle Q/A 2
23. Which of the following best describes the conversion stage of the marketing funnel?
- When customers become repeat customers and brand advocates
- The process to build a potential customer’s interest in your product or service
- When a potential customer first becomes aware of the product or service
- The process to get a potential customer to take a desired action
24. Fill in the blank: Search engine marketing increases a website's visibility in a search engine through _____.
- partnerships
- photos, video, or text
- paid advertisement
- social media platforms
