49. When optimizing your e-commerce strategy, you should simplify the buying process by eliminating customer pain points. What can you do to help with this process?
- Analyze simple research, like customer surveys or focus groups
- Create promotional events that correspond with peak days to help drive sales
- Explore what customers around the world are searching for on Google
- Adjust product prices so that they match or are lower than the competitors
50. A business considers online advertising compared to traditional advertising. Their goal is to track where people viewed their ads, how many people clicked them, and how many clicks led to a purchase. What key benefit of online advertising applies to this specific goal?
- Online advertising is time sensitive and more cost-effective than traditional advertising.
- Online advertising helps advertisers gather data and determine where to spend advertising dollars.
- Online advertising allows businesses to market to internet users in different countries.
- Online advertising is quick and easy to produce compared to traditional advertising.
51. When creating a Smart Shopping campaign, why should you select the products you would like to advertise in the campaign?
- To increase the campaign’s specificity and improve its performance
- To reduce the campaign’s specificity and improve the campaign’s performance
- To improve the campaign’s lead generation and views per customer
- To maximize the value of conversions within the provided average daily budget
52. E-commerce marketers consider the regular fluctuation of e-commerce traffic around special holidays, events, and weather on a quarterly or yearly basis. What does this concept enable them to do?
- Apply the same marketing strategy during on- and off-season periods of the year
- Use the on-season to build brand awareness and target new contacts and audiences
- Plan for customers to consistently make more purchases during the off-season
- Determine when a business will receive a potential increase or slowdown in revenue sales
53. E-commerce specialists often use the Google Trends forum. What does this tool enable them to do?
- Increase a product’s price to make it competitive with other retailers
- Automatically target customers with limited-time deals, discounts, or free shipping
- Identify where a customer decided to leave the shopping experience
- Explore what customers around the world are searching for on Google
54. A business owner searches for a cost-effective advertising solution that will allow them to reach a global audience. Their goal is to reach customers quickly by using an easy-to-produce method. What form of marketing should they consider?
- Print marketing
- Smart bidding
- Online advertising
- Traditional campaigns
55. Fill in the blank: _____ are an essential part of the online buying and selling process because they promote online inventory and boost traffic to a retailer’s website store.
- Search campaigns
- Video campaigns
- Shopping campaigns
- Display campaigns
56. As an entry-level e-commerce marketer, you require an automated and straightforward business marketing experience when creating ad campaigns. Why does a Smart campaign suit your requirements?
- It offers detailed analytics and data to determine the highest conversion rate
- It has control limitations, including limited campaign goals, keywords, and control of budget
- It allows Google to control the direction of the campaign and how the budget is spent
- It reaches customers who know what they want and are ready to make a purchase
