Week 3 – Ads and campaigns in e-commerce – Shuffle Q/A 3

37. What are the benefits of a Smart Shopping campaign? Select all that apply.

  • Optimize existing ad products
  • Create extensive goals for sales
  • Limit overall budget control
  • Leverage automatic bidding

38. Fill in the blank: When a digital marketer creates a Smart Shopping campaign in Google Ads, by default, it sets bids that maximize the _____ within their provided average daily budget.

  • lead generation
  • value of conversions
  • views per customer
  • customer experience

39. As an e-commerce specialist, you use seasonality adjustments to inform Smart Bidding and prepare for seasonal events. What does this tool allow you to do?

  • Set a time and date for when you expect a short spike in the conversion rate
  • Manually adjust your bids automatically to give you the highest number of store visits
  • Determine when a user search is likely to generate a conversion with high-value
  • Select the perfect bid and budget settings for campaigns that run year-round

40. Fill in the blank: When optimizing your e-commerce strategy, consider adjusting certain product prices so that they match or are _____.

  • lower than seasonal prices
  • lower than your competitors
  • higher than your competitors
  • higher than seasonal prices

41. Before online advertising, what type of audience was nearly impossible for small to medium-sized companies to reach?

  • A younger audience
  • The audience of elite shoppers
  • A global audience
  • The competition’s audience

42. A marketer uses various campaign types to create specific messaging for their online ads and attract and engage their target audience. What did they use?

  • Web browsers
  • Digital strategists
  • Google Ads
  • Social media platforms

43. As an e-commerce marketer, you aim to sell a product by listing it on search results along with a photo of the product and its price. Which ad campaign should you create?

  • A YouTube ad campaign
  • A search ad campaign
  • A video ad campaign
  • A shopping ad campaign

44. As an e-commerce specialist, you create an automated campaign that only requires a few steps to complete and saves you time and money. What campaign does this refer to?

  • An Automated campaign
  • A Diverse campaign
  • A Smart campaign
  • A Shopping campaign

45. As an e-commerce marketer, you create a campaign that maximizes shopping potential by combining your single existing product feed and assets into ads across a variety of networks. What campaign is this?

  • Diverse campaign
  • Automated campaign
  • Smart Shopping campaign
  • Product campaign

46. Fill in the blank: In order to determine when a company might experience a spike or slow down in e-commerce traffic, they can use _____, a tool that lets them explore global Google searches.

  • Google Ads
  • Google News
  • Google Search
  • Google Trends

Shuffle Q/A 4

47. What default does a Smart Shopping campaign set when choosing an average daily budget?

  • Bids that maximize the views per customer within the provided average daily budget
  • Bids that maximize the value of the conversions within the provided average daily budget
  • Bids that maximize the customer experience within the provided average daily budget
  • Bids that maximize the lead generation within the provided average daily budget

48. As an e-commerce marketer, you use the off-season to create additional campaigns. The goal is to obtain customer information and use this information to follow up with new promotions during the on-season. Why does this strategy work?

  • Off-season is the period when customers are much more likely to buy products
  • Off-season is a valuable time to build awareness and target new contacts and audiences
  • Off-season is the best time for customer engagement on all social media platforms
  • Off-season is when businesses can expect to receive the most financial gain

Devendra Kumar

Project Management Apprentice at Google

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