37. What are some benefits of good anchor text? Select all that apply.
- Helps visitors navigate the website
- Helps Google understand what the page you are linking to is about
- Helps visitors with a visual impairment understand the link
- Helps Google place a manual action on the webpage
38. What recommendation will help a marketer create effective web page titles?
- A page title should repeat relevant keywords.
- A page title should be used for more than one web page.
- A page title should relate to the content on the page.
- A page title should be long and descriptive.
39. What does adding structured data markup to an e-commerce web page help Google Search do?
- Guarantee the web page will appear in search results for all types of searches
- Understand the page features and display content effectively in search results
- Identify any fake or irrelevant data and either remove or correct it
- Display pages with invalid markup lower in search results pages
40. When using Google Search Console, you will receive an email if an unusual event occurs. What is an example of such an unusual event?
41. Why would a website receive a Manual Action report?
- The website has a low position in the SERPs, which means it will not receive many clicks.
- The website is linked to by spammy websites, which cause computer viruses.
- The website contains keyword stuffing, which is against Google’s quality guidelines.
- The website was hacked, which could potentially harm a visitor.
42. How can a marketer optimize a company’s website to build customers’ trust?
- Link website content to as many external websites as possible to increase traffic
- Identify what keywords visitors are searching for and implement keyword stuffing
- Provide clear customer service information that helps visitors solve their problems
- Repurpose old content that visitors enjoy and are familiar with
43. As a digital marketer managing a website, you are changing the domain name from example.com to example.org. Which Search Console tool would you use to inform Google of this change?
44. How can good anchor text help you implement SEO for your website?
- Good anchor text relies on the number of links rather than the quality of the links to the website
- It informs search engines not to associate your website with the site you’re linking to
- It allows you to link to sites that are reputable but do not include information you want to endorse
- Good anchor text helps visitors navigate your site and helps Google understand what the page you’re linking to is about