Week 3 – Listening and engagement on social media – Shuffle Q/A 4

49. Why would a digital marketer choose to repurpose content on other social media platforms?

  • It reinforces the brand’s message and adds the posts to a ‘highlight’ section on social media.
  • It targets customers who have already viewed the post and eliminates the need for a content calendar.
  • It saves time and reaches audiences who missed the post the first time it was published.
  • It saves time by helping determine which products are most popular with customers.

Devendra Kumar

Project Management Apprentice at Google

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