Week 4 – Measure performance success – Shuffle Q/A 1

13. What is customer lifetime value?

  • How much revenue is gained versus how much was spent
  • A business’s total number of customers
  • The process a customer follows to purchase
  • The average revenue generated by customers over a certain period

14. Fill in the blank: In order to optimize a strategy, you need to know which _____ are influencing customer decisions the most.

  • posts
  • promotions
  • touchpoints
  • rules

15. Fill in the blank: The _____ of a data story should engage your audience by explaining what you learned, and how you can use that information to take action.

  • length
  • one component
  • three main components
  • speed

16. Fill in the blank: Appealing to your audience with a strong _____ can draw attention to your insights and encourage others to take action.

  • case study
  • call to action
  • narrative
  • graph

17. Which of the following are examples of data visualizations? Select all that apply.

  • Illustrations
  • Data points
  • Graphs and charts
  • Infographics

18. What aspect of marketing provides information and useful insight about customer behaviors and interactions that can help answer questions in a concrete way?

  • Marketing strategies
  • Marketing data
  • Marketing impressions
  • Marketing touchpoints

19. A marketer for a company organizes and summarizes data to track performance across marketing and sales efforts. What is this process called?

  • Data pulling
  • Data reporting
  • Data storage
  • ROAS

20. What refers to the average revenue generated by customers over a certain period of time?

  • Linear attribution
  • Budget attribution
  • Customer lifetime value
  • Return on ad spend (ROAS)

21. What do some of the best data stories allow?

  • Complex concepts
  • One perspective
  • Multiple interpretations
  • A space for discussion

22. What are data visualizations?

  • Data points
  • Pictures from a campaign
  • A narrative that conveys the insights effectively
  • A graphic representation of data that conveys information

Shuffle Q/A 2

23. What is data pulling?

  • The process of examining data in order to draw conclusions, make predictions, and drive informed decision-making.
  • The process of collecting data from analytics tools and putting it into a spreadsheet or database, making it easy to access and work with.
  • A measurement used to gauge how successful a business is in its effort to reach a business or marketing goal.
  • Organizing and summarizing data to track performance across marketing and sales efforts.

24. A software company spends $100 on an ad. They make $150 as a result of that ad. The revenue they gained is 150%. What is this performance metric called?

  • Targets
  • Clicks
  • Customer lifetime value
  • ROAS (return on ad spend)

Devendra Kumar

Project Management Apprentice at Google

Leave a Reply