13. What is customer lifetime value?
- How much revenue is gained versus how much was spent
- A business’s total number of customers
- The process a customer follows to purchase
- The average revenue generated by customers over a certain period
14. Fill in the blank: In order to optimize a strategy, you need to know which _____ are influencing customer decisions the most.
- posts
- promotions
- touchpoints
- rules
15. Fill in the blank: The _____ of a data story should engage your audience by explaining what you learned, and how you can use that information to take action.
- length
- one component
- three main components
- speed
16. Fill in the blank: Appealing to your audience with a strong _____ can draw attention to your insights and encourage others to take action.
- case study
- call to action
- narrative
- graph
17. Which of the following are examples of data visualizations? Select all that apply.
- Illustrations
- Data points
- Graphs and charts
- Infographics
18. What aspect of marketing provides information and useful insight about customer behaviors and interactions that can help answer questions in a concrete way?
- Marketing strategies
- Marketing data
- Marketing impressions
- Marketing touchpoints
19. A marketer for a company organizes and summarizes data to track performance across marketing and sales efforts. What is this process called?
- Data pulling
- Data reporting
- Data storage
- ROAS
20. What refers to the average revenue generated by customers over a certain period of time?
- Linear attribution
- Budget attribution
- Customer lifetime value
- Return on ad spend (ROAS)
21. What do some of the best data stories allow?
- Complex concepts
- One perspective
- Multiple interpretations
- A space for discussion
22. What are data visualizations?
- Data points
- Pictures from a campaign
- A narrative that conveys the insights effectively
- A graphic representation of data that conveys information
Shuffle Q/A 2
23. What is data pulling?
- The process of examining data in order to draw conclusions, make predictions, and drive informed decision-making.
- The process of collecting data from analytics tools and putting it into a spreadsheet or database, making it easy to access and work with.
- A measurement used to gauge how successful a business is in its effort to reach a business or marketing goal.
- Organizing and summarizing data to track performance across marketing and sales efforts.
24. A software company spends $100 on an ad. They make $150 as a result of that ad. The revenue they gained is 150%. What is this performance metric called?
- Targets
- Clicks
- Customer lifetime value
- ROAS (return on ad spend)
