13. Which of the following SMART goals are specific?
- Add 500 names to subscriber list throughout campaign
- Increase the click-to-open rate within six months
- Grow a brand’s following this year
- Increase the newsletter subscribers by 20%
14. As a digital marketer for a sportswear brand, you are segmenting your email list to reach customers interested in health and fitness. These customers enjoy an active lifestyle and spend their free time outdoors.
What did you consider when segmenting this email list?
- Psychographic characteristics
- Demographic data
- Geographic factors
- Behavioral data
15. As a digital marketer for a travel booking company, you are segmenting your email list to send more relevant emails to customers. Which of the following questions would help you segment by demographic data? Select all that apply.
- Are you single, in a relationship, married, or in a domestic partnership?
- Will you be traveling with children?
- What type of activities do you enjoy on a vacation?
- What countries are you interested in traveling to?
16. As a digital marketer for a wellness brand, you are segmenting your email list to reach customers who frequently shop online and try new online stores. What did you use to segment this list?
- Psychographic characteristics
- Behavioral data
- Geographic characteristics
- Demographic data
17. A marketer creates an email to promote a new product. Why should they include a call to action?
- To describe how the content helps the reader
- To tell readers what they are offering
- To encourage readers to make a purchase
- To highlight the benefits instead of the features
18. A digital marketer monitors an email list to determine the rate at which the list grows. They emailed 60,345 recipients and gained 2,500 new subscribers and 530 unsubscribes. How would they calculate the list’s growth rate?
- [(2,500 – 530) / 60,345] x 100
- [(60,345 – 530) / 2,500] x 100
- [(530 – 2,500) / 60,345] x 100
- [(60,345 – 2,500) / 530] x 100
19. A marketer creates a SMART goal for an upcoming social media campaign. They are still determining when the goal should be reached by. Why is it important for a SMART goal to be time-bound?
- Without a deadline, there are no numbers to track and measure along the way.
- Without a deadline, the goal is unattainable and unrealistic.
- Without a deadline, there’s no way to know if you are making progress at a good pace.
- Without a deadline, the goal is not specific enough to know if you’ve achieved it.
20. A marketer creates a SMART goal for an upcoming social media campaign. They are still determining how they will know when the goal is accomplished. Why is it important for a SMART goal to be measurable?
- It makes it specific enough to know if you’ve achieved it.
- It lets you track if you are making progress at a good pace.
- It matches the organization’s needs and priorities.
- It allows you to track and measure the goal along the way.
21. In the past month, your email list added 1,942 subscribers and had 277 unsubscribes. The list total is 38,004. What is the calculation for the list’s growth rate?
- (38,004 x 100) / (1,942 – 277)
- [38,004 / (1,942 – 277)] x 100
- [(1,942 – 277) / 38,004] x 100
- [(38,004 – 1,942) / 277] x 100
22. A digital marketer creates an email campaign and sends 76,230 emails to an email list. The email received 10,550 ad clicks and 1,201 conversions. How would they calculate the email conversion rate?
- 10,550 / 76,230 (ad clicks / emails sent)
- 10,550 / 1,201 (ad clicks / conversions)
- 76,230 / 10,550 (emails sent / ad clicks)
- 1,201 / 10,550 (conversions / ad clicks)
Shuffle Q/A 2
23. In your last email send, you delivered 54,972 emails with 13,683 unique opens and 2,787 clicks. What is the calculation for your click-to-open rate?
- 2,787 / 54,972
- 2,787 / 13,683
- 54,972 / 2,787
- 13,683 / 2,787
24. Consider the following SMART goal:
Use the email marketing software to remove all list subscribers that have not opened a message in over six months by March 31st.
What part of the goal is time-based?
- “that have not opened a message in over six months”
- “remove all list subscribers”
- “Use the email marketing software”
- “by March 31st”
