Weekly challenge 1: Design across devices

14. What is the difference between bottom-up design and top-down design?

  • Bottom-up design means designing for the device users access the least and embellishing designs later for devices users access the most. Top-down design means designing for the device users access the most and working down to devices users access the least.
  • Bottom-up design means designing for a large screen size and embellishing designs for smaller screen sizes. Top-down design means designing for a small screen and working up toward a larger screen.
  • Bottom-up design means designing for the smallest version of your site and embellishing designs for larger screen sizes. Top-down design means designing for a large screen and working down toward a smaller screen.

15. What is the primary device type designers should consider when designing for the next billion users (NBU)?

  • A smart television
  • A smartwatch
  • A desktop
  • A mobile phone

16. Fill in the blank: When designing solutions for a large global audience, designers should take the _____ approach.

  • data-first
  • mobile-first
  • design-first
  • desktop-first

17. You design a music streaming app for laptops, desktops, and mobile phones. Users can start a playlist from their laptop or desktop and listen to it on mobile phones, or vice versa, as long as the devices are attached to the same account log-in. Which of the four Cs does this feature represent?

  • Context
  • Complementary
  • Continuity
  • Consistency

18. What are some drawbacks to responsive web apps?

  • Responsive web apps require an internet connection or cell signal.
  • Responsive web apps require building different versions for different platforms.
  • Responsive web apps are more expensive to build.
  • Responsive web apps take up space on mobile devices.

19 Review the journey map for user persona Shane: Shane was able to browse the catalog of books, but was not able to find any twentieth century books in a short time. Based on this pain point, you recommend expanding the site’s filter options. Which row in the journey map should include your recommendations?

  • Task List
  • Action
  • Improvement Opportunities
  • Feeling Adjective

20. What elements make up a problem statement? Select all that apply.

  • Solution
  • Characteristics
  • Name
  • Insights
  • Needs

21. A design team is working on an app for a government information tool and suggests this problem statement: Casey just moved to the area and needs to get information about setting up utilities because he doesn’t know who to contact. What element is missing in the problem statement?

  • Insight
  • User need
  • User name
  • User characteristics

22. Consider the following persona and answer the following question:

  • As a professional and avid reader of political thrillers, I want to build another bookshelf, so I can collect more books.
  • As a social person and busy professional, I want to adjust my work hours, so that I can check out books before the library closes.
  • As a busy professional and avid book lover, I want to be able to reserve books in advance, so that I can pick them up based on my schedule.

23. What is the final step in conducting a competitive audit?

  • Outline the goals
  • Summarize your findings
  • Research each product
  • Create a list of your competitors

24. You decide to design a global communication app for a mobile device first. Which of the following factors contribute to your decision?

  • Users will have reliable internet access
  • Users will be in a metropolitan area
  • Users will be located in emerging markets
  • Users will be at home or work when they access the product

Shuffle Q/A 1

25. Fill in the blank: Designing solutions for the next billion users (NBU) should include solutions based on a _____ philosophy, so they can be accessible for all of these new potential users.

  • desktop-first
  • mobile-first
  • data-first
  • privacy-first

26. Why should designers take a mobile-first approach when designing solutions for new potential users?

  • Adopting a mobile-first approach converts mobile users to desktops users.
  • Using a mobile-first approach is best for global users, since most people use a mobile phone to access the internet.
  • Focusing on mobile users first offers a quicker path to a product’s launch.
  • Prioritizing mobile users ensures access for those with access to other devices.

Devendra Kumar

Project Management Apprentice at Google

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