Week 1 – Introduction to Assess for success: Marketing analytics and measurement – Shuffle Q/A 4

49. A marketer aims to include A/B or split tests in their latest campaign. What will this test enable them to do?

  • Test two variants equally to determine the better performing option
  • Determine the budget for the campaign
  • Calculate the return on ad spend (ROAS) for the campaign
  • Align business goals and marketing goals

Devendra Kumar

Project Management Apprentice at Google

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