Week 1 – Introduction to foundations of digital marketing and e-commerce – Shuffle Q/A 3

37. As a digital marketer or e-commerce analyst, which of the following best describes analytical thinking in your role?

  • Communicate insights effectively to engage an audience.
  • Highlight unique qualities and get customers’ attention in creative ways.
  • Create visual narratives for marketing campaigns.
  • Collect and organize information to identify patterns, uncover trends, and solve problems.

38. What are typical job responsibilities for an e-commerce analyst? Select all that apply.

  • Execute and monitor loyalty programs
  • Use SEO to maximize traffic to the website
  • Develop relationships with clients
  • Analyze data from the website or mobile app

39. Digital marketers and e-commerce analysts are often curious. What does curiosity enable them to do?

  • Highlight unique qualities and get customers’ attention in creative ways.
  • Communicate insights effectively to an audience.
  • Use analytical thinking to collect and organize information to spot patterns and solve problems.
  • Seek out answers about people—what they want, how they think, and what motivates them to take action.

40. What do effective digital marketing or e-commerce candidates often have? Select all that apply.

  • A broad knowledge of fundamentals
  • A narrow knowledge of fundamentals
  • A deep understanding of all industries
  • A deep understanding of one or two specific areas

41. Why would someone choose an agency role instead of an in-house role?

  • To work on different projects across multiple industries
  • To work in a predictable environment
  • To work with one industry only
  • To work with one company and its products

42. As a new associate, you may be asked to check that customer interactions align with business objectives, and ensure that email ads generate the desired results on a website.

Who typically fills this role?

  • E-commerce analyst
  • Search Engine Marketing (SEM) specialist
  • E-commerce product manager
  • Social media strategist

43. Fill in the blank: _____ is the practice of reaching customers online through digital channels with the aim of turning them into customers.

  • Face-to-face marketing
  • Digital marketing
  • Online sales
  • E-commerce

44. With digital marketing, you can provide customers personalized communication directly through channels such as email and social media. Which advantage of digital marketing does this represent?

  • Create brand recognition
  • Get faster results
  • Build relationships with customers
  • Measure results easily

45. Which one of the following describes marketing roles?

  • You are typically responsible for a wider range of marketing tasks in a large business than a small business.
  • Specializing in a marketing field that aligns with your strengths is not recommended.
  • Marketing coordinators’ tasks at a company are often disconnected and unrelated.
  • A digital marketing coordinator and e-commerce analyst often share similar skills.

46. What contains your samples of past work and demonstrates relevant work experience?

  • Index
  • Report
  • Selection
  • Portfolio

Shuffle Q/A 4

47. Why do companies partner with agencies?

  • They want them to work in house
  • They don’t need marketing
  • They don’t have in-house marketing teams to fill their digital marketing and advertising needs
  • They want to save space in the office by hiring outside help

48. In a digital marketing role, you may be asked to assist with campaigns, set marketing goals and KPIs, and create customer personas.

These tasks typically apply to which roles?

  • Product manager-level roles
  • Strategist-level roles
  • Associate-level roles
  • Account manager-level roles

Devendra Kumar

Project Management Apprentice at Google

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