37. As a digital marketer or e-commerce analyst, which of the following best describes analytical thinking in your role?
- Communicate insights effectively to engage an audience.
- Highlight unique qualities and get customers’ attention in creative ways.
- Create visual narratives for marketing campaigns.
- Collect and organize information to identify patterns, uncover trends, and solve problems.
38. What are typical job responsibilities for an e-commerce analyst? Select all that apply.
- Execute and monitor loyalty programs
- Use SEO to maximize traffic to the website
- Develop relationships with clients
- Analyze data from the website or mobile app
39. Digital marketers and e-commerce analysts are often curious. What does curiosity enable them to do?
- Highlight unique qualities and get customers’ attention in creative ways.
- Communicate insights effectively to an audience.
- Use analytical thinking to collect and organize information to spot patterns and solve problems.
- Seek out answers about people—what they want, how they think, and what motivates them to take action.
40. What do effective digital marketing or e-commerce candidates often have? Select all that apply.
- A broad knowledge of fundamentals
- A narrow knowledge of fundamentals
- A deep understanding of all industries
- A deep understanding of one or two specific areas
41. Why would someone choose an agency role instead of an in-house role?
- To work on different projects across multiple industries
- To work in a predictable environment
- To work with one industry only
- To work with one company and its products
42. As a new associate, you may be asked to check that customer interactions align with business objectives, and ensure that email ads generate the desired results on a website.
Who typically fills this role?
- E-commerce analyst
- Search Engine Marketing (SEM) specialist
- E-commerce product manager
- Social media strategist
43. Fill in the blank: _____ is the practice of reaching customers online through digital channels with the aim of turning them into customers.
- Face-to-face marketing
- Digital marketing
- Online sales
- E-commerce
44. With digital marketing, you can provide customers personalized communication directly through channels such as email and social media. Which advantage of digital marketing does this represent?
- Create brand recognition
- Get faster results
- Build relationships with customers
- Measure results easily
45. Which one of the following describes marketing roles?
- You are typically responsible for a wider range of marketing tasks in a large business than a small business.
- Specializing in a marketing field that aligns with your strengths is not recommended.
- Marketing coordinators’ tasks at a company are often disconnected and unrelated.
- A digital marketing coordinator and e-commerce analyst often share similar skills.
46. What contains your samples of past work and demonstrates relevant work experience?
- Index
- Report
- Selection
- Portfolio
Shuffle Q/A 4
47. Why do companies partner with agencies?
- They want them to work in house
- They don’t need marketing
- They don’t have in-house marketing teams to fill their digital marketing and advertising needs
- They want to save space in the office by hiring outside help
48. In a digital marketing role, you may be asked to assist with campaigns, set marketing goals and KPIs, and create customer personas.
These tasks typically apply to which roles?
- Product manager-level roles
- Strategist-level roles
- Associate-level roles
- Account manager-level roles
