Week 1 – Introduction to foundations of digital marketing and e-commerce – Shuffle Q/A 4

49. Most e-commerce purchases fall into one of four categories. What are these categories?

  • Physical products, digital products, services, and software
  • Physical products, digital products, banking, and software
  • Digital products, services, software, and online games
  • Digital products, services, software, and discounts

50. Which of the following typically applies to marketing careers?

  • It is helpful to specialize in a marketing role that aligns with your strengths such as writing, visual design, or data analysis.
  • A digital marketing coordinator and e-commerce analyst have exactly the same roles.
  • You are typically responsible for a wider range of marketing tasks in a larger business than a smaller business.
  • Marketing coordinators’ tasks at a company are often disconnected and unrelated.

51. What are typical job responsibilities for an e-commerce analyst? Select three answers.

  • Analyze data from website or mobile app
  • Ensure email ads generate desired results on a website
  • Confirm customer interactions align with business objectives
  • Facilitate a website purchase

52. Fill in the blank: _____ is the buying and selling of goods and services online.

  • Online marketing
  • Digital marketing
  • E-commerce
  • Digital channel

53. Marketers spend less on online advertising than television, radio, and print media. Digital marketing allows them to serve ads to the right people at the right time.

What advantage of digital marketing does this refer to?

  • It reaches more people.
  • It delivers faster results.
  • It helps build relationships.
  • It is cost-effective.

54. Developing and running campaigns to increase digital sales, optimizing paid advertising campaigns using SEO, managing an online marketing presence, and monitoring website analytics are tasks typical for which e-commerce role level?

  • Associate-level roles
  • Product manager-level roles
  • Strategist-level roles
  • Account manager-level roles

Devendra Kumar

Project Management Apprentice at Google

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