Week 1 – Introduction to foundations of digital marketing and e-commerce – Shuffle Q/A 1

13. Digital marketing enables potential customers to act the moment they experience the ad, such as when a customer clicks on a digital ad to purchase a product. Which advantage of digital marketing does this represent?

  • Reach more people
  • Build relationships with customers
  • Get faster results
  • Save money

14. Which statement about marketing careers is generally true?

  • A digital marketing coordinator and e-commerce analyst often share similar skills.
  • You are typically responsible for a wider range of marketing tasks in a large business than a small business.
  • Marketing coordinators’ tasks at a company are often disconnected and unrelated.
  • Specializing in a marketing field that aligns with your strengths is not recommended.

15. What best describes the skill of data storytelling as a digital marketer or e-commerce analyst?

  • Communicate data insights effectively to engage an audience.
  • Use data insights to adapt to new situations.
  • Collect and organize information to spot patterns, uncover trends, and solve problems.
  • Seek out answers about people—what they want, how they think, and what motivates them to take action.

16. As you consider your skills and interests in marketing, which of the following should you do? Select all that apply.

  • Learn industry terminology
  • Learn one industry
  • Limit your understanding of the fundamentals
  • Make a note of skills that come up frequently

17. You want to become an expert in a specific industry by working for a single company. What role should you consider?

  • An in-house role
  • An internship
  • An agency role
  • A staffing firm role

18. Consider this scenario:

A recent graduate has decided on a career path. They want to work in a role that partners with multiple companies to help achieve their digital marketing and advertising goals.

Which type of role should they consider?

  • An internship
  • Full-time employment
  • An agency role
  • An in-house role 

19. Setting marketing goals and KPIs, assisting on ongoing marketing campaigns, preparing reports on marketing metrics, and creating customer personas are tasks typical for which digital marketing role level?

  • Strategist-level roles
  • Account manager-level roles
  • Product manager-level roles
  • Associate-level roles

20. Which of the following are typically job responsibilities for a digital marketing coordinator? Select all that apply.

  • Draft social media copy and obtain approvals
  • Approve and disburse funds for marketing activities
  • Follow SEO best practices
  • Analyze data from marketing campaigns

21. There are several advantages to digital marketing. For example, it enables customers to act as soon as they experience an ad.

What does this advantage enable brands to do?

  • Reach fewer people
  • Spend more
  • Build relationships with customers
  • Get faster results

22. What skill helps marketers and analysts to communicate data insights effectively and engage an audience?

  • Curiosity
  • Data maps
  • Analytical thinking
  • Data storytelling

Shuffle Q/A 2

23. What is in a portfolio?

  • Previous job titles and descriptions chronologically
  • Samples of past work and relevant work experience
  • Letters of recommendation from past employers
  • A letter outlining your credentials and interest in a job

24. Consider this scenario:

A recent graduate enjoys a stable working environment and decides to specialize in a specific industry. They want to avoid unpredictable requests from clients and long working hours.

Which type of role should they consider?

  • An in-house role
  • A staffing firm role
  • An agency role
  • An internship

Devendra Kumar

Project Management Apprentice at Google

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