49. Fill in the blank: _____ can help a company understand what people think about their brand, which can inform their marketing and product-development decisions.
- Audience engagement
- Customer awareness
- Social listening
- Virtual consulting
50. What is a benefit of paid media?
- It allows a brand to rely on marketing generated by customers.
- It allows a brand to reach customers who are not actively searching for it.
- It incentivizes customers to promote a brand on social media.
- It increases the user-generated content customers post on social media.
