Week 1 – Introduction to from likes to leads: interact with customers online – Shuffle Q/A 4

49. Fill in the blank: _____ can help a company understand what people think about their brand, which can inform their marketing and product-development decisions.

  • Audience engagement
  • Customer awareness
  • Social listening
  • Virtual consulting

50. What is a benefit of paid media?

  • It allows a brand to rely on marketing generated by customers.
  • It allows a brand to reach customers who are not actively searching for it.
  • It incentivizes customers to promote a brand on social media.
  • It increases the user-generated content customers post on social media.

Devendra Kumar

Project Management Apprentice at Google

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