37. A marketer promotes a product on social media by including a link to the product page. What benefit of social media marketing does this refer to?
- It increases traffic to a website
- It increases the number of employees
- It builds relationships with existing customers
- It provides useful insights
38. A marketer aims to introduce a company’s latest service to a wider audience online. How might social media help them achieve this goal?
- It helps companies share long-form articles and build solid relationships with existing customers.
- It targets high-income customers who shop for services instead of products.
- It helps companies share content that raises brand awareness and attracts new customers.
- It provides valuable insights into a company’s competitors and their budget.
39. Fill in the blank: Because people use social media platforms to interact with friends, family, and companies, you can connect with users whenever they log in. This makes social media a natural place to _____.
- gain valuable information
- target new customers
- make up lost leads
- increase sales revenue
40. Consider the following scenario:
A digital marketer is running a social media campaign for a company that sells dog treats. Customers are posting pictures of their dogs devouring these treats on social media.
This user-generated content is an example of which type of media?
- Owned
- Earned
- Paid
- Borrowed
41. Why would a marketer consider paid remarketing to target customers in the conversion stage of the marketing funnel?
- Remarketing provides detailed information about the business and what makes it better than the competition.
- Remarketing provides detailed information to help attract attention and raise brand awareness.
- Remarketing reaches people who have already shown an interest in a business and offers them incentives to complete a purchase.
- Remarketing reaches people who have already made a purchase and incentivizes them to make a repeat purchase.
42. A digital marketer creates content for a company’s social media accounts. What does social media marketing enable the marketer to do with the content?
- Reduce the number of email unsubscribes and target a wider audience
- Appear higher in social media feeds than their competitors
- Generate a certain number of customer reviews per month
- Connect with customers and help them better understand the company
43. What are the reasons why social media marketing has become a crucial element of many companies’ business development strategies? Select three answers.
- Gain valuable insights
- Drive traffic to a company’s website
- Build stronger relationships with existing customers
- Hire more employees than the competition
44. A digital marketer interacts with users online to improve their experiences with a brand. They track conversations and trends related to the brand. What process are they using to determine what users think about the brand?
- Analytics tracking
- Social listening
- Data collecting
- Social media planning
45. Fill in the blank: _____ media is all the digital content a brand fully controls.
- Owned
- Paid
- Trademark
- Copyright
46. How does influencer marketing increase the effectiveness of a paid social media strategy?
- It allows the business to control social media conversations surrounding its products and services.
- It rewards customers for sharing and engaging with the business’s social media content.
- It targets customers who might be interested in the business but are not actively searching for it.
- It generates more paid media for the business, such as image and video ads.
Shuffle Q/A 4
47. Why is social media an effective tool for targeting new customers?
- Business promotions appear more frequently on social media feeds than on any other platform.
- Social media automatically directs customers to a website when they view a post on business’s timeline.
- Social media provides valuable insights into a business’s competition.
- People are already active and available on social media platforms because they are interacting with family, friends, and businesses.
48. Consider the following scenario:
Potential customers are searching for more information to help them decide whether or not to make a purchase. They may be looking for reviews or comparing the company’s offerings to other competitors.
What action should the company take to set their brand apart from the competition?
- Develop social media content that relates to the purchases potential customers have already made
- Capture product sales of potential customers who fit the target audience
- Provide potential customers with more detailed information about the brand
- Nurture relationships with potential customers, so the company can remain in their minds
