Week 1 – Introduction to make the sale: build, launch, and manage e-commerce stores – Shuffle Q/A 2

25. What are the four commonly recognized e-commerce categories?

  • Services, software, high-end goods, and digital goods
  • Digital goods, services, software, and customized goods
  • Physical goods, digital goods, services, and software
  • Physical goods, perishable goods, high-end services, and software

26. A stock photography website allows customers to download images for a fee. What type of e-commerce product does the business sell?

  • Physical goods
  • Services
  • Entertainment goods
  • Digital goods

27. Which of the following are challenges in e-commerce? Select all that apply.

  • Lack of in-person customer service
  • Difficulty stocking new products
  • Cost of shipping
  • Higher rate of returns

28. Fill in the blank: The total number of potential customers within a specific industry is called _____.

  • merchandising sample
  • sales dimension
  • retail group
  • market size

29. Which of the following describes the group of people most likely to purchase a company’s products?

  • Competitor
  • Public
  • Target audience
  • Market

30. Why would you track a product’s return on ad spend (ROAS)?

  • To compare the product to best-selling products
  • To determine if the product’s advertising is profitable
  • To calculate the net profit for your company
  • To determine if you should expand your inventory

31. A furniture business plans to bring a new couch to the market. Which product sourcing models should they consider?

  • Vendor or wholesale supplier, retail, and employee manufacturing
  • Custom manufacturing, vendor or wholesale supplier, and dropshipping
  • Mass manufacturing, vendor or wholesale supplier, and dropshipping
  • Dropshipping, wholesale supplier, and employee manufacturing

32. Which of the following are reasons why storytelling is an important part of branding? Select all that apply.

  • Customers want to feel good about their purchases.
  • Customers want to understand the values that a company upholds.
  • Customers want to know how the company is making a difference in the world.
  • Customers want to write reviews of negative experiences they have with products.

33. Fill in the blank: Digital goods and physical goods are examples of _____.

  • primary and secondary research
  • things that can be sold online through e-commerce
  • software that allows a company to sell products or services online
  • demographics to consider when conducting market research

34. A retail store has a physical storefront and an online shop. What type of e-commerce model is this?

  • A brick-and-mortar business
  • An online-only business
  • A wholesale business
  • A click-and-mortar business

Shuffle Q/A 3

35. A marketer identifies a company’s target audience. What does the information they gather about the target audience enable them to do?

  • Determine the future popularity and net profit of a product
  • Hire new staff to create and manage the marketing campaign and audience needs
  • Increase product prices according to a product’s popularity
  • Tailor the marketing campaign and pricing strategy to suit the audience’s needs

36. How does a business acquire the items they want to sell to customers?

  • Product sourcing
  • Cloning
  • Assembling
  • Duplicating

Devendra Kumar

Project Management Apprentice at Google

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