Week 1 – Introduction to make the sale: build, launch, and manage e-commerce stores – Shuffle Q/A 3

37. Why is effective customer service important for a brand's identity?

  • It allows a company to improve the quality of its product or service.
  • It allows a company to positively affect customers’ impression of the brand.
  • It allows a company to illustrate how its values align with customers’ values.
  • It allows customers to troubleshoot problems on their own.

38. Which of the following keeps track of all the items the customer plans to purchase?

  • Demographics
  • Product sources
  • Return on ad spend (ROAS)
  • Digital shopping cart

39. Fill in the blank: In e-commerce, research that includes conducting surveys or interviews, direct observation, or focus groups is called _____.

  • primary research
  • exploratory research
  • specialization research
  • profit research

40. Which of the following are helpful demographics or factors to consider when doing research to determine the target audience? Select all that apply.

  • Location
  • Occupation
  • Hobbies
  • Self-control

41. Fill in the blank: The _____ for a product indicates the amount of money left over after expenses are paid.

  • break-even point
  • current ratio
  • net profit
  • cost of goods

42. A company receives electronic payments from customers who buy its digital services online. What type of business model does this company use?

  • Direct sales
  • Wholesale
  • E-commerce
  • Brick-and-mortar

43. An online store receives a large number of conversions for a new product. What do these conversions indicate?

  • Customers purchased the product by completing the checkout process.
  • The store gained a large number of return customers.
  • The store tracked the items customers plan to purchase.
  • Customers visited the store after clicking an ad.

44. A company designs and produces custom products by partnering with a manufacturer. What is the benefit of using this product sourcing model?

  • It allows the company to sell products and services offered by trustworthy brands.
  • It is the fastest way to introduce a product to the market.
  • It is a cost-effective process and requires no upfront commitment.
  • It gives the company more control over the design and quality of its products.

45. Which tactic might help an e-commerce store improve its brand identity?

  • Share promotions and ads on every page of the store’s website
  • Highlight low prices and discounts as the store’s primary focus
  • Include frequently asked questions (FAQs) on the store’s website
  • Duplicate a competitor’s brand strategy

46. An e-commerce business adds a shopping cart to its website. What is the purpose of the shopping cart?

  • To monitor the items that are low in stock
  • To encourage customers to visit its physical storefront
  • To track the items a customer plans to purchase
  • To track the number of website visits

Shuffle Q/A 4

47. What expenses should you include when calculating a product’s net profit?

  • Packaging costs, advertising costs, and personnel costs
  • Cost of goods, personal expenses, and future expenses
  • Cost of goods sold, packaging costs, and advertising costs
  • Advertising costs, the owner’s salary, and personnel expenses

48. A company partners with a wholesale supplier to sell products made by other companies. What is the advantage of using this product sourcing model?

  • It gives the company control over the product design and quality.
  • It is the only model that allows the company to sell its products online.
  • It is the fastest way to bring a product to market.
  • It is efficient and cost-effective compared to sourcing custom products.

Devendra Kumar

Project Management Apprentice at Google

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