49. Fill in the blank: The number of visits that a website receives is called _____.
- traffic
- e-commerce
- call to action
- software
50. When a marketer conducts market research for a business, which three important areas should they consider?
- Competition, objective, and marketing
- Market size, social media, and industry
- Market size, audience, and competition
- Audience, sources, and industry
51. An ebook purchased online and downloaded to a device is an example of which type of e-commerce?
- Software
- Digital goods
- Services
- Physical goods
52. Fill in the blank: The first page a visitor encounters when they go to a website is called a _____.
- digital shopping cart
- landing page
- conversion
- call to action
53. What is a target audience?
- The people who buy a competitor’s products
- The people who are interested in partnering with a brand
- The people who are most likely to buy a brand’s products
- The people who work with a brand
