49. A digital marketer monitors an e-commerce store in Shopify. They access Live View to learn about the store’s performance in real-time. What information is available to them in Live View?
- The household income and spending budget of the customers
- The number of social media followers the brand has on Facebook
- What customers say about the brand online
- The number of customers who have added items to their cart
50. A marketer calculates the percentage of customers who purchase a product after viewing it. The results indicate a low product conversion rate. Which tactic will help the marketer improve the product conversion rate?
- Encourage customers to purchase a more expensive product than the product in their cart
- Order large amounts of inventory to prepare for seasonal demand and speed up the order process
- Post product information on social media and add descriptions to the captions
- Update the product description with product benefits and any information on the product packaging
51. A digital marketer creates a survey to determine how loyal customers are to a business. What metric is the survey measuring?
- Brand reputation, which refers to a customer’s opinion about the business’s products or services
- KPIs, which determine how successful a business is in its effort to reach a business or marketing goal
- Micro conversions, which indicate that a potential customer is approaching a completed purchase transaction
- Brand advocacy, which measures the number of customers who promote a brand through word-of-mouth marketing
52. Fill in the blank: Shopify’s _____ includes maps to visualize where customers are coming from.
- Data View
- Dashboard View
- Map View
- Live View
53. A digital marketer learns that an e-commerce store has a large number of abandoned carts. What can they do to recover the lost sales?
- Sell the store’s products or services at a reduced price
- Send emails to remind customers about their items
- Add a note to the checkout page warning customers not to abandon carts
- Charge a fee when customers abandon their carts
54. Which of the following e-commerce metrics provides information about customer satisfaction so that companies can evaluate the customer experience and find ways to make improvements?
- Customer retention rate
- Cart abandonment rate
- Cost per acquisition
- Conversion rate optimization
55. Which of the following information can social media analytics provide to help a company improve their campaigns? Select all that apply.
- The number of times a piece of content is displayed to a target audience
- The percentage of email recipients who unsubscribe from a send list after opening an email
- The number of approval actions—such as likes, mentions, retweets, or favorites—that a post receives relative to followers
- The attention a company’s brand received across all social media platforms during a reporting period
56. A digital marketer for an e-commerce company tracks the average order value. What information do they learn when tracking this metric?
- The average amount of money a customer spends each time they complete an order
- The average cost of acquiring a high-income customer who frequently shops online
- The percentage of customers who add products to their cart and do not purchase
- The percentage of customers who spend over $200 on every purchase
57. What can an e-commerce marketer do to help improve a product conversion rate?
- Include a short and catchy description of the product benefits
- Disable the customer reviews feature if the website has one
- Refer customers to social media for more information about the product
- Add photos of the product in all available colors and from multiple angles
58. A digital marketer learns that an e-commerce store has a low customer retention rate. What should they do to increase the customer retention rate and improve customer satisfaction?
- Assess the social media strategy and incentivize customers for their loyalty
- Email customers to remind them about their abandoned carts
- Create a new website and ad campaign to attract new customers
- Evaluate the customer experience and identify ways to improve it
59. A company uses cross-selling on its e-commerce website to sell more products. How does the cross-selling sales technique increase customers’ average order value?
- It increases how much a customer spends by encouraging them to purchase a more expensive product.
- It increases the number of products a business sells by increasing the conversion rate for discounted products.
- It increases the number of products a customer buys by encouraging them to buy a product that is related to what they are already buying.
- It increases the number of products a customer buys by simplifying the checkout process and allowing them to checkout quickly.
