Week 2 – Analyze trends for an online store – Shuffle Q/A 4

49. A digital marketer monitors an e-commerce store in Shopify. They access Live View to learn about the store’s performance in real-time. What information is available to them in Live View?

  • The household income and spending budget of the customers
  • The number of social media followers the brand has on Facebook
  • What customers say about the brand online
  • The number of customers who have added items to their cart

50. A marketer calculates the percentage of customers who purchase a product after viewing it. The results indicate a low product conversion rate. Which tactic will help the marketer improve the product conversion rate?

  • Encourage customers to purchase a more expensive product than the product in their cart
  • Order large amounts of inventory to prepare for seasonal demand and speed up the order process
  • Post product information on social media and add descriptions to the captions
  • Update the product description with product benefits and any information on the product packaging

51. A digital marketer creates a survey to determine how loyal customers are to a business. What metric is the survey measuring?

  • Brand reputation, which refers to a customer’s opinion about the business’s products or services
  • KPIs, which determine how successful a business is in its effort to reach a business or marketing goal
  • Micro conversions, which indicate that a potential customer is approaching a completed purchase transaction
  • Brand advocacy, which measures the number of customers who promote a brand through word-of-mouth marketing

52. Fill in the blank: Shopify’s _____ includes maps to visualize where customers are coming from.

  • Data View
  • Dashboard View
  • Map View
  • Live View

53. A digital marketer learns that an e-commerce store has a large number of abandoned carts. What can they do to recover the lost sales?

  • Sell the store’s products or services at a reduced price
  • Send emails to remind customers about their items
  • Add a note to the checkout page warning customers not to abandon carts
  • Charge a fee when customers abandon their carts

54. Which of the following e-commerce metrics provides information about customer satisfaction so that companies can evaluate the customer experience and find ways to make improvements?

  • Customer retention rate
  • Cart abandonment rate
  • Cost per acquisition
  • Conversion rate optimization

55. Which of the following information can social media analytics provide to help a company improve their campaigns? Select all that apply.

  • The number of times a piece of content is displayed to a target audience
  • The percentage of email recipients who unsubscribe from a send list after opening an email
  • The number of approval actions—such as likes, mentions, retweets, or favorites—that a post receives relative to followers
  • The attention a company’s brand received across all social media platforms during a reporting period

56. A digital marketer for an e-commerce company tracks the average order value. What information do they learn when tracking this metric?

  • The average amount of money a customer spends each time they complete an order
  • The average cost of acquiring a high-income customer who frequently shops online
  • The percentage of customers who add products to their cart and do not purchase
  • The percentage of customers who spend over $200 on every purchase

57. What can an e-commerce marketer do to help improve a product conversion rate?

  • Include a short and catchy description of the product benefits
  • Disable the customer reviews feature if the website has one
  • Refer customers to social media for more information about the product
  • Add photos of the product in all available colors and from multiple angles

58. A digital marketer learns that an e-commerce store has a low customer retention rate. What should they do to increase the customer retention rate and improve customer satisfaction?

  • Assess the social media strategy and incentivize customers for their loyalty
  • Email customers to remind them about their abandoned carts
  • Create a new website and ad campaign to attract new customers
  • Evaluate the customer experience and identify ways to improve it

59. A company uses cross-selling on its e-commerce website to sell more products. How does the cross-selling sales technique increase customers’ average order value?

  • It increases how much a customer spends by encouraging them to purchase a more expensive product.
  • It increases the number of products a business sells by increasing the conversion rate for discounted products.
  • It increases the number of products a customer buys by encouraging them to buy a product that is related to what they are already buying.
  • It increases the number of products a customer buys by simplifying the checkout process and allowing them to checkout quickly.

Devendra Kumar

Project Management Apprentice at Google

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