49. A digital marketer monitors an e-commerce store in Shopify. They access Live View to learn about the store’s performance in real-time. What information is available to them in Live View?
- The household income and spending budget of the customers
- The number of social media followers the brand has on Facebook
- What customers say about the brand online
- The number of customers who have added items to their cart
50. A marketer calculates the percentage of customers who purchase a product after viewing it. The results indicate a low product conversion rate. Which tactic will help the marketer improve the product conversion rate?
- Encourage customers to purchase a more expensive product than the product in their cart
- Order large amounts of inventory to prepare for seasonal demand and speed up the order process
- Post product information on social media and add descriptions to the captions
- Update the product description with product benefits and any information on the product packaging
51. A digital marketer creates a survey to determine how loyal customers are to a business. What metric is the survey measuring?
- Brand reputation, which refers to a customer’s opinion about the business’s products or services
- KPIs, which determine how successful a business is in its effort to reach a business or marketing goal
- Micro conversions, which indicate that a potential customer is approaching a completed purchase transaction
- Brand advocacy, which measures the number of customers who promote a brand through word-of-mouth marketing
53. A digital marketer learns that an e-commerce store has a large number of abandoned carts. What can they do to recover the lost sales?
- Sell the store’s products or services at a reduced price
- Send emails to remind customers about their items
- Add a note to the checkout page warning customers not to abandon carts
- Charge a fee when customers abandon their carts
54. Which of the following e-commerce metrics provides information about customer satisfaction so that companies can evaluate the customer experience and find ways to make improvements?
55. Which of the following information can social media analytics provide to help a company improve their campaigns? Select all that apply.
- The number of times a piece of content is displayed to a target audience
- The percentage of email recipients who unsubscribe from a send list after opening an email
- The number of approval actions—such as likes, mentions, retweets, or favorites—that a post receives relative to followers
- The attention a company’s brand received across all social media platforms during a reporting period
56. A digital marketer for an e-commerce company tracks the average order value. What information do they learn when tracking this metric?
- The average amount of money a customer spends each time they complete an order
- The average cost of acquiring a high-income customer who frequently shops online
- The percentage of customers who add products to their cart and do not purchase
- The percentage of customers who spend over $200 on every purchase
57. What can an e-commerce marketer do to help improve a product conversion rate?
- Include a short and catchy description of the product benefits
- Disable the customer reviews feature if the website has one
- Refer customers to social media for more information about the product
- Add photos of the product in all available colors and from multiple angles
58. A digital marketer learns that an e-commerce store has a low customer retention rate. What should they do to increase the customer retention rate and improve customer satisfaction?
- Assess the social media strategy and incentivize customers for their loyalty
- Email customers to remind them about their abandoned carts
- Create a new website and ad campaign to attract new customers
- Evaluate the customer experience and identify ways to improve it
59. A company uses cross-selling on its e-commerce website to sell more products. How does the cross-selling sales technique increase customers’ average order value?
- It increases how much a customer spends by encouraging them to purchase a more expensive product.
- It increases the number of products a business sells by increasing the conversion rate for discounted products.
- It increases the number of products a customer buys by encouraging them to buy a product that is related to what they are already buying.
- It increases the number of products a customer buys by simplifying the checkout process and allowing them to checkout quickly.