13. Fill in the blank: To help a company choose the right social media platform, they need to start by understanding _____.
- the variety of advertisements on each platform
- the diversity of the users
- how different platforms work
- costs associated with each platform
14. Which of the following are examples of entertaining content? Select all that apply.
- Infographics
- Rewards
- Comics
- Contests
15. Which of the following are examples of conversational content? Select all that apply.
- Memes
- Polls
- Advice
- FAQs
16. Why would a marketer post still images rather than videos on social media? Select all that apply.
- They are more engaging.
- They help to start a conversation.
- They can be absorbed instantly.
- They give an immediate impression of a brand.
17. Fill in the blank: For platforms with _____, posting multiple times a day gives a digital marketer the opportunity to reach their target audience in different time zones and at various points throughout their day.
- linear feeds
- chronological feeds
- asynchronous feeds
- intermittent feeds
18. What are the benefits of using a social media calendar? Select all that apply.
- Schedule posts in advance
- Generate engagement posts automatically
- Organize content in a centralized location
- Allow stakeholders to review or approve posts
19. A digital marketer decides which data to track and establishes a workflow and review process. What does this process refer to?
- Reviewing former platforms
- Developing social media assets
- Developing a social media calendar
- Reviewing expired user metrics
20. Which of the following are common social media marketing goals? Select all that apply.
- Doubling last year’s quarterly sales plan
- Increasing community engagement
- Building brand awareness
- Managing brand reputation
21. A marketer posts amusing and interesting memes that help audiences relate to a brand. What type of content is this?
- Promotional content
- Entertaining content
- Conversational content
- Inspirational content
22. Fill in the blank: _____ makes a company’s brand seem more authentic and reinforces their brand’s message, values, and vision.
- Educational content
- Promotional content
- Inspirational content
- Conversational content
Shuffle Q/A 2
23. A marketer suggests topics or viewpoints, then invites the audience to join the discussion on social media. What type of content is this?
- Educational content
- Conversational content
- Promotional content
- Entertaining content
24. Fill in the blank: _____ give social media users an immediate impression of a company’s brand.
- GIFs
- Polls
- Images
- Live video
