Week 2 – Social media strategy, planning, and publishing – Shuffle Q/A 1 Post author:Devendra Kumar Post published: Post comments:0 Comments 13. Fill in the blank: To help a company choose the right social media platform, they need to start by understanding _____. Answers the variety of advertisements on each platformthe diversity of the usershow different platforms workcosts associated with each platform 14. Which of the following are examples of entertaining content? Select all that apply. Answers InfographicsRewardsComicsContests 15. Which of the following are examples of conversational content? Select all that apply. Answers MemesPollsAdviceFAQs 16. Why would a marketer post still images rather than videos on social media? Select all that apply. Answers They are more engaging.They help to start a conversation.They can be absorbed instantly. They give an immediate impression of a brand. 17. Fill in the blank: For platforms with _____, posting multiple times a day gives a digital marketer the opportunity to reach their target audience in different time zones and at various points throughout their day. Answers linear feedschronological feedsasynchronous feedsintermittent feeds 18. What are the benefits of using a social media calendar? Select all that apply. Answers Schedule posts in advanceGenerate engagement posts automaticallyOrganize content in a centralized locationAllow stakeholders to review or approve posts 19. A digital marketer decides which data to track and establishes a workflow and review process. What does this process refer to? Answers Reviewing former platformsDeveloping social media assetsDeveloping a social media calendarReviewing expired user metrics 20. Which of the following are common social media marketing goals? Select all that apply. Answers Doubling last year’s quarterly sales planIncreasing community engagementBuilding brand awarenessManaging brand reputation 21. A marketer posts amusing and interesting memes that help audiences relate to a brand. What type of content is this? Answers Promotional contentEntertaining contentConversational contentInspirational content 22. Fill in the blank: _____ makes a company’s brand seem more authentic and reinforces their brand’s message, values, and vision. Answers Educational contentPromotional contentInspirational contentConversational content Shuffle Q/A 2 23. A marketer suggests topics or viewpoints, then invites the audience to join the discussion on social media. What type of content is this? Answers Educational contentConversational contentPromotional contentEntertaining content 24. Fill in the blank: _____ give social media users an immediate impression of a company’s brand. Answers GIFsPollsImagesLive video Previous Next Please Share This Share this content Opens in a new window Opens in a new window Opens in a new window Opens in a new window Opens in a new window Opens in a new window Opens in a new window Opens in a new window Opens in a new window Opens in a new window Opens in a new window Devendra Kumar Project Management Apprentice at Google You Might Also Like Week 1 – Effective questions – Shuffle Q/A 1 Week 4 – Course challenge – Shuffle Q/A 1 Leave a Reply Cancel replyCommentEnter your name or username to comment Enter your email address to comment Enter your website URL (optional) Save my name, email, and website in this browser for the next time I comment.