Week 2 – The customer journey and the marketing funnel – Shuffle Q/A 4

49. How does digital marketing help companies stand out from the competition?

  • It reaches potential customers before, during, and after a purchase.
  • It increases stakeholder engagement before, during, and after a purchase.
  • It identifies new vendors before, during, and after a purchase.
  • It emails former employees before, during, and after a purchase.

50. How can a digital marketing strategy build customer trust and loyalty in a brand?

  • It uses social media outlets to market discounts before customers make a purchase
  • It asks customers to complete surveys during their shopping experience
  • It offers customers free promotions and membership trials after each purchase
  • It provides value through digital channels before, during, and after a purchase

51. Why would a business create multiple customer journey maps?

  • To show the patterns and behaviors of different types of customers
  • To change the route each customer will take
  • They wouldn’t create multiple maps
  • To send it to customers

52. What are the stages of a simple marketing funnel? Select four answers.

  • Loyalty 
  • Conversion
  • Satisfaction
  • Awareness
  • Consideration

53. Fill in the blank: An effective top funnel marketing strategy uses _____ and creates a consistent experience across all of them.

  • multiple channels
  • three channels 
  • fast channels
  • social media 

54. Why is it important to measure outcomes at each stage of the marketing funnel?

  • It shows you which customers will spend more money.
  • It helps you find out what you’re doing right and wrong, and where you can improve.
  • It reduces your budget and allows you to spend money on internal needs.
  • It makes your ads more desirable.

55. Fill in the blank: During the _____ stage of the marketing funnel, customers begin to explore your business to find out what makes your business unique. Some potential customers will become leads.

  • awareness
  • loyalty
  • consideration
  • conversion

Devendra Kumar

Project Management Apprentice at Google

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