49. How does digital marketing help companies stand out from the competition?
- It reaches potential customers before, during, and after a purchase.
- It increases stakeholder engagement before, during, and after a purchase.
- It identifies new vendors before, during, and after a purchase.
- It emails former employees before, during, and after a purchase.
50. How can a digital marketing strategy build customer trust and loyalty in a brand?
- It uses social media outlets to market discounts before customers make a purchase
- It asks customers to complete surveys during their shopping experience
- It offers customers free promotions and membership trials after each purchase
- It provides value through digital channels before, during, and after a purchase
51. Why would a business create multiple customer journey maps?
- To show the patterns and behaviors of different types of customers
- To change the route each customer will take
- They wouldn’t create multiple maps
- To send it to customers
52. What are the stages of a simple marketing funnel? Select four answers.
- Loyalty
- Conversion
- Satisfaction
- Awareness
- Consideration
53. Fill in the blank: An effective top funnel marketing strategy uses _____ and creates a consistent experience across all of them.
- multiple channels
- three channels
- fast channels
- social media
54. Why is it important to measure outcomes at each stage of the marketing funnel?
- It shows you which customers will spend more money.
- It helps you find out what you’re doing right and wrong, and where you can improve.
- It reduces your budget and allows you to spend money on internal needs.
- It makes your ads more desirable.
55. Fill in the blank: During the _____ stage of the marketing funnel, customers begin to explore your business to find out what makes your business unique. Some potential customers will become leads.
- awareness
- loyalty
- consideration
- conversion
