13. A marketer calculates the estimated return on investment at the conversion stage of the marketing funnel. What metric did they use?
- Number of conversions
- Conversion value per cost
- Clicks and impressions
- Click through rate
14. Fill in the blank: A(n) _____ contains one or more ads that target a shared set of keywords.
- ad group
- campaign
- smart campaign
- objective
15. A marketer uses an attribution model that attributes 100% of a conversion to the last Google Ads channel clicked through. Which model does this describe?
- Position-based
- Ads-preferred
- Campaign report
- Credit for conversion
16. A marketer uses Google’s global site tag to monitor and track a website. Why would they choose this tag?
- It has a graphical interface for the deployment of tags
- It is designed for use with all Google products and services.
- It works with any HTML or JavaScript tags.
- It enables the management of many tags for multiple advertising platforms.
17. In Google Analytics, what is the result of an event?
- Data reporting stops
- Data analysis starts
- Data collection starts
- Data visualization stops
18. In Google Analytics, each enabled event has dimensions associated with it. Dimensions are the attributes or characteristics of an event. What can dimensions be used for?
- To collect information on how users arrive on a website or app
- To automatically enable information to be collected
- To calculate the conversion rate for the email campaign
- To create metrics for social media and email campaigns
19. Consider the following URL:
www.example.com/utm_source=facebook&utm_campaign=winter-sale
What do the UTM tags in the URL enable you to do?
- Monitor users who click the link to the Winter Sale campaign page from Twitter
- Monitor the conversion rate of the Winter Sale campaign
- Monitor the brand awareness of the Winter Sale campaign
- Monitor users who click the link to the Winter Sale campaign page from Facebook
20. A digital marketer uses a Google Analytics template to view customer behavior and value over time. What technique does this describe?
- User lifetime exploration
- Cohort exploration
- Free-form exploration
- Funnel exploration
21. A marketer sets up a Google Ads account. They create a campaign and select a campaign goal. They then decide to use an ad group. What does an ad group contain?
- One or more ads that target a shared set of keywords
- The primary objective of the campaign
- The payment methods for the account depending on the currency
- The categories of goals used in various types of campaigns
22. A marketer links a Google Ads account to Google Analytics. What does this enable them to do?
- Link non-Google platforms to Google Analytics
- View the marketing funnel in several platforms
- Increase the conversion rate across several social media platforms
- Have a complete view of the marketing funnel in one place
Shuffle Q/A 2
23. A marketer uses an attribution model that attributes 100% of a conversion to the last channel that a customer clicked through. Which model does this describe?
- Credit for conversion
- Ads-preferred
- Cross-channel last click
- Campaign report
24. Fill in the blank: Data from Google Analytics can also be _____ like BigQuery, which is Google's data warehouse in the cloud.
- linked to the same platforms
- exported to other platforms
- shared to expensive platforms
- copied to unknown platforms
