25. Imagine that a marketer wants to use Google Analytics to monitor email traffic and learn how much of that email traffic came from the campaign of interest. To do that, they add tags to the URLs shared in emails and configure dimensions for these tags to monitor what? Select all that apply.
- page_view tag
- utm_campaign tag
- add_to_cart tag
- utm_medium tag
26. In the Google Analytics Explorations feature, which Template gallery technique shows the data for users that have been organized into groupings by their common attributes?
- User lifetime
- Funnel exploration
- Path exploration
- Cohort exploration
27. In Google Ads, what is the impressions metric?
- The average number of conversions per ad interaction.
- The number of times potential customers saw the ads in a campaign.
- The investment made on campaign ads.
- The estimated return on investment.
28. Imagine that a marketer wants to create an archive of data from past campaigns for analysis and comparison. How can they do that?
- Create explorations in Google Analytics.
- Import relevant marketing data into BigQuery.
- Link relevant data to a Google Ads scorecards.
- Export data from Google Ads and Google Analytics.
29. A marketer uses Google Tag Manager for universal tagging. Why would they choose this tag?
- After adding this tag, other products like Google Ads can also be turned on to collect metrics for the traffic from Google Ads.
- It is designed for use with all Google products and services, and additional tags are required to monitor traffic from other advertising or media platforms.
- It enables the use and management of many tags for multiple advertising platforms and systems in a simple and centralized way.
- It enables the use and management of one tag for multiple advertising platforms and systems in a simple and centralized way.
30. A digital marketer uses Google Analytics to help monitor the conversion rate for an email campaign. Which campaign tags should be added to the URL shared in emails? Select all that apply.
- utm_add_to_cart
- utm_source
- utm_campaign
- utm_medium
31. A digital marketer uses a Google Analytics template to visualize the steps users take to progress from one stage in the customer journey to the next. What technique does this describe?
- Path exploration
- Cohort exploration
- Free-form exploration
- User lifetime exploration
32. In Google Ads, what can ad groups help you do? Select all that apply.
- Select the right ads for a campaign based on the most relevant keywords.
- Organize ads based on keywords.
- Track user behavior on a brand’s website.
- Determine what tags to add to URLs.
33. Fill in the blank: Linking Google Ads to Google Analytics allows you to combine the conversion data from Google Ads with the _____.
- attribution models in non-Google platforms
- audience demographics in Google Analytics
- budget allocation of the current campaign
- marketing funnel of future campaigns
34. Fill in the blank: A(n) _____ attributes 100% of the conversion to the last Google Ads channel a customer clicked through before converting.
- single-channel first click attribution model
- cross-channel last click attribution model
- single-channel last click attribution model
- ads-preferred attribution model
Shuffle Q/A 3
35. A marketer exports data from Google Ads and Google Analytics. What does this enable them to do?
- Ensure that the data columns include all the data they want to export
- Use campaign data in isolation from previous campaign data
- Eliminate any new discoveries from an analysis of historical trends
- Analyze the data from Google Ads and Google Analytics in a spreadsheet
36. Fill in the blank: Google Tag Manager enables the use and management of _____ and systems in a simple and centralized way.
- many tags for one advertising platform
- many tags for two advertising platforms
- one tag for multiple advertising platforms
- many tags for multiple advertising platforms
