49. Fill in the blank: An ads preferred attribution model attributes 100% of a conversion to _____.
- the first channel that a customer engaged with
- the last Google Ads channel clicked through
- the first Google Ads channel that a customer engaged with
- the last device that a customer used to view an ad
50. A digital marketer uses a Google Analytics template to visualize the steps users take toward a conversion. What technique does this describe?
- Cohort exploration
- Funnel exploration
- Free-form exploration
- Path exploration
51. When monitoring a website in Google Analytics, you access information such as when a user first visits and engages with the website. Why did you gain access to user information before enabling any events?
- Turning on the enhanced measurement feature enables all events
- Using specific devices enables first visit and session start events
- A developer programmatically created the events
- Some events are automatically enabled, such as first visit and session start
52. In Google Analytics, a marketer uses the ads preferred model. What does this model do?
- It attributes 50% of the conversion to the last channel that a customer clicked through before converting.
- It attributes 50% of the conversion to the last Google Ads channel that a customer clicked through before converting.
- It attributes 100% of the conversion to the last channel that a customer clicked through before converting.
- It attributes 100% of the conversion to the last Google Ads channel that a customer clicked through before converting.
53. Imagine that a marketer wants to analyze the data from Google Ads and Google Analytics in a spreadsheet. How can they do that?
- Generate dummy data in a spreadsheet that approximates campaign data.
- Link relevant data in the Google Ads dashboard.
- Export data from Google Ads and Google Analytics.
- Import relevant marketing data into Google Analytics.
54. A marketer uses an attribution model that attributes 100% of a conversion to the last Google Ads channel clicked through. Which model does this describe?
- Credit for conversion
- Campaign report
- Ads-preferred
- Position-based
