Week 3 – Ads and campaigns in e-commerce – Shuffle Q/A 1

13. Fill in the blank: Commonly used in e-commerce, _____ have a limited time to make an impression on potential customers and are placed before, during, or after ads.

  • Search campaigns
  • Media campaigns
  • Shopping campaigns
  • Video campaigns

14. What type of campaign provides a simpler business marketing experience by combining Search and Display campaigns and allows Google to control most of the campaign’s management?

  • Automated campaigns
  • Diverse campaigns
  • Smart campaigns
  • Media-generated campaigns

15. As an e-commerce specialist, you create an automated campaign that allows you to optimize for more sales and reach shoppers across Google's sites and networks. What campaign does this refer to?

  • Automated campaign
  • Diverse campaign
  • Smart Shopping campaign
  • Product campaign

16. As an e-commerce marketer, you choose a campaign name and then set the goals for a Smart Shopping campaign. What should you select as the goal?

  • “Inventory” then “Discovery”
  • “Views” then “Display”
  • “Leads” then “Video”
  • “Sales” then “Shopping”

17. As an e-commerce marketer, you create a marketing strategy for when customers are much more likely to buy products due to related weather variables or special events. What season does this refer to?

  • On-season
  • Warmer months
  • Off-season
  • Holidays

18. An e-commerce specialist uses Google Ads Performance Planner to prepare for the on-season. What does this tool allow them to do?

  • Identify when a user search is likely to generate a conversion with high-value
  • Determine the perfect bid and budget settings for campaigns that run year-round
  • Manually and automatically adjust bids to receive the highest number of store visits
  • Reuse the same marketing strategy during on- and off-season periods of the year

19. A business considers online advertising compared to traditional advertising. Its goal is to target a larger audience to help increase sales. What key benefit of online advertising applies to this specific goal?

  • Online advertising is time sensitive and has a strong return on investment.
  • Online advertising allows businesses to create global campaigns without a high cost.
  • Online advertising helps businesses track analytics where their ads are viewed.
  • Online advertising requires less work and is quick and easy to produce.

20. Fill in the blank: _____ have become the primary way for companies to get their brands recognized and products discovered.

  • Online forums
  • Billboard campaigns
  • Ecommerce stores
  • Online ads

21. Fill in the blank: _____ offer a variety of campaign types to help digital marketers craft specific messaging in their online ads to attract and engage potential customers.

  • Web browsers
  • Google Ads
  • Social media platforms
  • Digital strategists

22. A marketer aims to connect with new customers by placing image ads across several websites. What is a benefit of using the Google Display Network to achieve their goal?

  • It places video advertisements before, during, or after YouTube videos.
  • It promotes online inventory and boosts traffic to a website store.
  • It reaches over 90 percent of Internet users worldwide.
  • It creates product listings that appear on search results.

Shuffle Q/A 2

23. When creating a Smart campaign, you give Google control of the campaign’s direction and how the budget is spent. What is a benefit of this?

  • Spend less time checking on the campaign while it operates
  • Show inventory to customers at the right time across different networks
  • Gain access to unlimited campaign goals and keywords
  • Pay when someone clicks on an ad but doesn’t make a purchase

24. An e-commerce marketer creates an ad campaign that uses real-time signals like user queries, time of day, and devices to show products to customers. What is a benefit of choosing a Smart Shopping campaign to reach customers at the right time?

  • It uses the time shoppers spend viewing a product to encourage shoppers to complete a purchase
  • It uses technology to choose the best budget strategies and targets shoppers at the same time
  • It uses technology to optimize for sales and reaches shoppers across Google’s sites and networks
  • It controls the keyword search and conversion metrics that drive shopper traffic to a website

Devendra Kumar

Project Management Apprentice at Google

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