13. Fill in the blank: Commonly used in e-commerce, _____ have a limited time to make an impression on potential customers and are placed before, during, or after ads.
- Search campaigns
- Media campaigns
- Shopping campaigns
- Video campaigns
14. What type of campaign provides a simpler business marketing experience by combining Search and Display campaigns and allows Google to control most of the campaign’s management?
- Automated campaigns
- Diverse campaigns
- Smart campaigns
- Media-generated campaigns
15. As an e-commerce specialist, you create an automated campaign that allows you to optimize for more sales and reach shoppers across Google's sites and networks. What campaign does this refer to?
- Automated campaign
- Diverse campaign
- Smart Shopping campaign
- Product campaign
16. As an e-commerce marketer, you choose a campaign name and then set the goals for a Smart Shopping campaign. What should you select as the goal?
- “Inventory” then “Discovery”
- “Views” then “Display”
- “Leads” then “Video”
- “Sales” then “Shopping”
17. As an e-commerce marketer, you create a marketing strategy for when customers are much more likely to buy products due to related weather variables or special events. What season does this refer to?
- On-season
- Warmer months
- Off-season
- Holidays
18. An e-commerce specialist uses Google Ads Performance Planner to prepare for the on-season. What does this tool allow them to do?
- Identify when a user search is likely to generate a conversion with high-value
- Determine the perfect bid and budget settings for campaigns that run year-round
- Manually and automatically adjust bids to receive the highest number of store visits
- Reuse the same marketing strategy during on- and off-season periods of the year
19. A business considers online advertising compared to traditional advertising. Its goal is to target a larger audience to help increase sales. What key benefit of online advertising applies to this specific goal?
- Online advertising is time sensitive and has a strong return on investment.
- Online advertising allows businesses to create global campaigns without a high cost.
- Online advertising helps businesses track analytics where their ads are viewed.
- Online advertising requires less work and is quick and easy to produce.
20. Fill in the blank: _____ have become the primary way for companies to get their brands recognized and products discovered.
- Online forums
- Billboard campaigns
- Ecommerce stores
- Online ads
21. Fill in the blank: _____ offer a variety of campaign types to help digital marketers craft specific messaging in their online ads to attract and engage potential customers.
- Web browsers
- Google Ads
- Social media platforms
- Digital strategists
22. A marketer aims to connect with new customers by placing image ads across several websites. What is a benefit of using the Google Display Network to achieve their goal?
- It places video advertisements before, during, or after YouTube videos.
- It promotes online inventory and boosts traffic to a website store.
- It reaches over 90 percent of Internet users worldwide.
- It creates product listings that appear on search results.
Shuffle Q/A 2
23. When creating a Smart campaign, you give Google control of the campaign’s direction and how the budget is spent. What is a benefit of this?
- Spend less time checking on the campaign while it operates
- Show inventory to customers at the right time across different networks
- Gain access to unlimited campaign goals and keywords
- Pay when someone clicks on an ad but doesn’t make a purchase
24. An e-commerce marketer creates an ad campaign that uses real-time signals like user queries, time of day, and devices to show products to customers. What is a benefit of choosing a Smart Shopping campaign to reach customers at the right time?
- It uses the time shoppers spend viewing a product to encourage shoppers to complete a purchase
- It uses technology to choose the best budget strategies and targets shoppers at the same time
- It uses technology to optimize for sales and reaches shoppers across Google’s sites and networks
- It controls the keyword search and conversion metrics that drive shopper traffic to a website
