Week 3 – Apply search engine optimization (SEO) – Shuffle Q/A 1

13. Why should a digital marketer keep web page titles brief but descriptive?

  • When a title is too long or considered less relevant, only some text may appear in search results
  • Search engines determine which titles and descriptions to display in search results
  • Effective titles with a few repeated keywords perform better in search results
  • If page titles are repeated on more than one web page, the website performs better in search results

14. Which of the following are meta description recommendations? Select all that apply.

  • Add a meta description to every page.
  • Limit the meta description to one sentence.
  • Use the meta description to accurately summarize the page content.
  • Use unique meta descriptions for each page.

15. What file provides information about the pages, videos, and other files on a website, and the relationships between them?

  • Snippet
  • Sitemap
  • Schema
  • Index

16. What does the removals tool in Search Console enable a digital marketer to do?

  • Automatically create a sitemap and make it available to search engines
  • Migrate Google Search results from an old website to a new website
  • Temporarily block pages from Google Search results and manage SafeSearch filtering
  • Learn detailed crawl, index, and serving information about the website’s pages

17. Which of the following are recommendations for anchor text? Select all that apply.

  • Craft it in a few words or a short phrase
  • Include a keyword at least twice
  • Make it descriptive of the page it is linking to
  • Use formatting that makes it stand out from regular text

18. A digital marketer aims to increase a website’s visibility by optimizing the images for speed. What should they remember when uploading these images to the website?

  • Search engines automatically generate a title and snippet to describe an image
  • Keyword stuffing will help search engines understand the subject of an image
  • When uploading an image, resize it to the correct size without losing its quality
  • Position an image prominently on the page away from relevant text

19. Which of the following is a webpage title element recommendation?

  • Title elements should be a few sentences long.
  • Title elements should accurately describe the page topic.
  • Title elements should use the same keyword at least twice.
  • Only a few pages should have a unique title element.

20. Which initial Search Console step includes a report that breaks down the traffic by queries, pages, and countries?

  • Monitor your site’s performance
  • Ensure Google can find and read your pages
  • Review any mobile usability errors
  • Add and verify website ownership

21. What information does the Links report share about a company’s website?

  • If the website tried to manipulate the search index with keyword stuffing
  • Why certain pages on the website could or could not be indexed or crawled
  • Spikes in errors or drops in index counts that identify crawling problems
  • Which websites link to theirs, what the link text is, and what their top-linked pages are

22. As a digital marketer creating a webpage, you collaborate with someone who is knowledgeable in the topic you are writing about. You list them publicly as a co-contributor. This represents which website optimization recommendation?

  • Know what visitors want and give it to them.
  • Provide an appropriate amount of content for your subject.
  • Make expertise and authoritativeness clear.
  • Make the website useful and interesting.

Shuffle Q/A 2

23. Which of the following is true about web page meta descriptions?

  • There is no minimum or maximum length for a meta description, but it should include all the relevant information a searcher needs.
  • Search engines do not include duplicate meta descriptions in search results pages even if they are relevant.
  • Meta descriptions should be created manually for small or large websites and cannot be generated automatically.
  • Using duplicate meta descriptions instead of unique descriptions may cause search engines to delete the website.

24. What is one difference between rich results and structured data?

  • Rich results display as schema
  • Structured data appears in the SERPs
  • Structured data appears as schema
  • Rich results appear in the SERPs

Devendra Kumar

Project Management Apprentice at Google

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