13. Why should a digital marketer keep web page titles brief but descriptive?
- When a title is too long or considered less relevant, only some text may appear in search results
- Search engines determine which titles and descriptions to display in search results
- Effective titles with a few repeated keywords perform better in search results
- If page titles are repeated on more than one web page, the website performs better in search results
14. Which of the following are meta description recommendations? Select all that apply.
- Add a meta description to every page.
- Limit the meta description to one sentence.
- Use the meta description to accurately summarize the page content.
- Use unique meta descriptions for each page.
15. What file provides information about the pages, videos, and other files on a website, and the relationships between them?
- Snippet
- Sitemap
- Schema
- Index
16. What does the removals tool in Search Console enable a digital marketer to do?
- Automatically create a sitemap and make it available to search engines
- Migrate Google Search results from an old website to a new website
- Temporarily block pages from Google Search results and manage SafeSearch filtering
- Learn detailed crawl, index, and serving information about the website’s pages
17. Which of the following are recommendations for anchor text? Select all that apply.
- Craft it in a few words or a short phrase
- Include a keyword at least twice
- Make it descriptive of the page it is linking to
- Use formatting that makes it stand out from regular text
18. A digital marketer aims to increase a website’s visibility by optimizing the images for speed. What should they remember when uploading these images to the website?
- Search engines automatically generate a title and snippet to describe an image
- Keyword stuffing will help search engines understand the subject of an image
- When uploading an image, resize it to the correct size without losing its quality
- Position an image prominently on the page away from relevant text
19. Which of the following is a webpage title element recommendation?
- Title elements should be a few sentences long.
- Title elements should accurately describe the page topic.
- Title elements should use the same keyword at least twice.
- Only a few pages should have a unique title element.
20. Which initial Search Console step includes a report that breaks down the traffic by queries, pages, and countries?
- Monitor your site’s performance
- Ensure Google can find and read your pages
- Review any mobile usability errors
- Add and verify website ownership
21. What information does the Links report share about a company’s website?
- If the website tried to manipulate the search index with keyword stuffing
- Why certain pages on the website could or could not be indexed or crawled
- Spikes in errors or drops in index counts that identify crawling problems
- Which websites link to theirs, what the link text is, and what their top-linked pages are
22. As a digital marketer creating a webpage, you collaborate with someone who is knowledgeable in the topic you are writing about. You list them publicly as a co-contributor. This represents which website optimization recommendation?
- Know what visitors want and give it to them.
- Provide an appropriate amount of content for your subject.
- Make expertise and authoritativeness clear.
- Make the website useful and interesting.
Shuffle Q/A 2
23. Which of the following is true about web page meta descriptions?
- There is no minimum or maximum length for a meta description, but it should include all the relevant information a searcher needs.
- Search engines do not include duplicate meta descriptions in search results pages even if they are relevant.
- Meta descriptions should be created manually for small or large websites and cannot be generated automatically.
- Using duplicate meta descriptions instead of unique descriptions may cause search engines to delete the website.
24. What is one difference between rich results and structured data?
- Rich results display as schema
- Structured data appears in the SERPs
- Structured data appears as schema
- Rich results appear in the SERPs
