Week 3 – Listening and engagement on social media – Shuffle Q/A 1

13. Fill in the blank: _____ measures how people are interacting with a company’s social media accounts and content.

  • Social media repurposing
  • Social media engagement
  • Social media content
  • Social media optimization

14. A digital marketer aims to increase the number of likes, mentions, and shares a business receives on social media. How does social listening enable them to reach this goal?

  • By removing any negative comments from customers and allowing them to address them privately
  • By helping them share social media posts on several platforms and target different audiences
  • By helping them understand the target audience better and increase their engagement with the business
  • By asking customers to share the business’s profile with friends and families

15. A digital marketer aims to increase the number of likes, comments, mentions, and shares a brand receives on social media. What best practice will help them reach this goal?

  • Make the brand’s voice on social media more personal by signing off on posts and addressing customers by their first name
  • Use words to describe the team, instead of using images or videos of employees, to tell a story of the brand
  • Address multiple audiences using one writing style, tone of voice, and type of images across social media
  • Send customers a quarterly promotional email and offer them a discount on all purchases by a certain date

16. Fill in the blank: Unlike on other social media platforms, posting more often is better on _____, because the feeds tend to move quickly.

  • Twitter
  • Facebook
  • Instagram
  • Pinterest

17. A digital marketer creates a new strategy to market on Twitter. What tactic can they use to increase their followers?

  • Introduce the business in a Tweet instead of the bio
  • Use text more than images to gain attention
  • Use hashtags that relate to a specific topic or category
  • Post less often on Twitter than other social media platforms

18. A marketer compiles a list of high-performing posts, images, videos, and text. Why should they consider repurposing this content?

  • It allows them to compare the content to their competitors’ high-performing posts.
  • It allows them to adapt and publish the content in different formats.
  • It allows them to use the content as is and repost it on social media platforms.
  • It allows them to store the content in a portfolio for future inspiration.

19. Which of the following are ways to achieve an authentic brand voice? Select all that apply.

  • Treat your audience like a competitor
  • Communicate naturally to the audience
  • Use mostly acronyms or jargon
  • Avoid complicated terminology

20. When writing for social media, how can you tailor your writing to each platform?

  • Adapt your tone to suit the platform’s tone
  • Keep social media posts short and simple with bullets and lists
  • Begin with highlighting customers’ needs and obstacles
  • Use calls to action that are recognizable and commonly used on the platform

21. Fill in the blank: _____ helps a company track and analyze conversations related to their brand and learn what is happening in their industry, such as trends or how the market is performing.

  • Social listening
  • Social strategy
  • Social sentiment
  • Social feedback

22. A digital marketer tracks and analyzes conversations related to a brand online. What social listening practice did they use to find these conversations?

  • Determine the difference between the brand’s prices and its competitors
  • Create a single strategy for all social media platforms
  • Calculate the average level of engagement for brands in the industry
  • Identify the most relevant keywords for the brand and its competitors

Shuffle Q/A 2

23. Which of the following refers to the relationship between social listening and social media engagement?

  • Social listening analyzes conversations and trends about a business and its industry. Social media engagement measures how people interact with a brand on social media.
  • Social listening analyzes conversations and trends about a business’s competitors. Social media engagement measures how people interact with the competitor on social media.
  • Social media engagement analyzes conversation and trends about a business and its industry. Social listening measures how much money customers spend on a brand.
  • Social listening tracks customer spending over a certain period. Social media engagement measures how many customer service queries are made during that period.

24. A digital marketer creates a Twitter bio. They include what the business does, its products, and what makes them unique in a creative and original tone of voice. What additional information can they include to optimize their Twitter bio?

  • A link to the business’s website and its returns and refund policy
  • Photographs and infographics about the business’s products
  • Relevant keywords and a list of top-performing Tweets
  • Relevant keywords and a link to the business’s website

Devendra Kumar

Project Management Apprentice at Google

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