13. Fill in the blank: _____ measures how people are interacting with a company’s social media accounts and content.
- Social media repurposing
- Social media engagement
- Social media content
- Social media optimization
14. A digital marketer aims to increase the number of likes, mentions, and shares a business receives on social media. How does social listening enable them to reach this goal?
- By removing any negative comments from customers and allowing them to address them privately
- By helping them share social media posts on several platforms and target different audiences
- By helping them understand the target audience better and increase their engagement with the business
- By asking customers to share the business’s profile with friends and families
15. A digital marketer aims to increase the number of likes, comments, mentions, and shares a brand receives on social media. What best practice will help them reach this goal?
- Make the brand’s voice on social media more personal by signing off on posts and addressing customers by their first name
- Use words to describe the team, instead of using images or videos of employees, to tell a story of the brand
- Address multiple audiences using one writing style, tone of voice, and type of images across social media
- Send customers a quarterly promotional email and offer them a discount on all purchases by a certain date
16. Fill in the blank: Unlike on other social media platforms, posting more often is better on _____, because the feeds tend to move quickly.
17. A digital marketer creates a new strategy to market on Twitter. What tactic can they use to increase their followers?
- Introduce the business in a Tweet instead of the bio
- Use text more than images to gain attention
- Use hashtags that relate to a specific topic or category
- Post less often on Twitter than other social media platforms
18. A marketer compiles a list of high-performing posts, images, videos, and text. Why should they consider repurposing this content?
- It allows them to compare the content to their competitors’ high-performing posts.
- It allows them to adapt and publish the content in different formats.
- It allows them to use the content as is and repost it on social media platforms.
- It allows them to store the content in a portfolio for future inspiration.
19. Which of the following are ways to achieve an authentic brand voice? Select all that apply.
- Treat your audience like a competitor
- Communicate naturally to the audience
- Use mostly acronyms or jargon
- Avoid complicated terminology
20. When writing for social media, how can you tailor your writing to each platform?
- Adapt your tone to suit the platform’s tone
- Keep social media posts short and simple with bullets and lists
- Begin with highlighting customers’ needs and obstacles
- Use calls to action that are recognizable and commonly used on the platform
21. Fill in the blank: _____ helps a company track and analyze conversations related to their brand and learn what is happening in their industry, such as trends or how the market is performing.
- Social listening
- Social strategy
- Social sentiment
- Social feedback
22. A digital marketer tracks and analyzes conversations related to a brand online. What social listening practice did they use to find these conversations?
- Determine the difference between the brand’s prices and its competitors
- Create a single strategy for all social media platforms
- Calculate the average level of engagement for brands in the industry
- Identify the most relevant keywords for the brand and its competitors
Shuffle Q/A 2
23. Which of the following refers to the relationship between social listening and social media engagement?
- Social listening analyzes conversations and trends about a business and its industry. Social media engagement measures how people interact with a brand on social media.
- Social listening analyzes conversations and trends about a business’s competitors. Social media engagement measures how people interact with the competitor on social media.
- Social media engagement analyzes conversation and trends about a business and its industry. Social listening measures how much money customers spend on a brand.
- Social listening tracks customer spending over a certain period. Social media engagement measures how many customer service queries are made during that period.
24. A digital marketer creates a Twitter bio. They include what the business does, its products, and what makes them unique in a creative and original tone of voice. What additional information can they include to optimize their Twitter bio?
- A link to the business’s website and its returns and refund policy
- Photographs and infographics about the business’s products
- Relevant keywords and a list of top-performing Tweets
- Relevant keywords and a link to the business’s website
