Week 3 – Prepare for jobs in digital marketing and e-commerce – Shuffle Q/A 1

13. What are common characteristics of a preliminary interview?

  • A preliminary interview lasts longer than most interviews and happens in a casual setting.
  • A preliminary interview is usually a brief, face-to-face meeting conducted by one person.
  • A preliminary interview is usually a longer meeting completed via an email QA form.
  • A preliminary interview is usually a fast-paced meeting conducted over the phone or via video chat.

14. During an interview, you answer a question by saying, “In my last job, as an office administrator, the small business owner wanted to grow their social media following.” Which STAR method step does this dialogue represent?

  • Situation
  • Result
  • Task
  • Action

15. As an entry-level digital marketer, you create an elevator pitch. What will you include in the introduction of your elevator pitch?

  • The most applicable part of your background that you bring to a job opportunity
  • Who you are, your current role, and a short description of your professional background
  • What companies you have worked with, and why you no longer work there
  • What makes you excited to be working in your industry, and your passion for your work

16. Which best describes a role as a specialist? Select all that apply.

  • Role within a specific field such as SEO, social media, or email marketing
  • Multifaceted role that allows for experience in many different areas
  • Role as a digital marketer, content strategist, or e-commerce digital strategist
  • Role focuses on a singular aspect of either digital marketing or e-commerce

17. Which of the following is true about printed documents as portfolios?

  • Printed documents allow employers to select links to view the applicant’s different projects.
  • Printed documents can be created using presentation software like Microsoft PowerPoint or Google Slides. 
  • Printed documents are convenient and portable but cannot be submitted to online resume portals.
  • Printed documents are easy to create and allow employers to conveniently access an applicant’s work online.

18. What is the difference between a CV and a resume?

  • A CV includes graphics and supporting material. A resume uses words to describe an applicant’s professional history.
  • A CV includes academic credentials and professional experience. A resume includes background, skills, and accomplishments.
  • A CV is short and limited to one page. A resume length depends on the applicant’s experience.
  • A CV is a visual description of projects. A resume includes examples of an applicant’s professional history.

19. A candidate is invited to attend an interview. Members of the team they would work with will attend this interview. What type of interview are they likely attending?

  • A preliminary interview
  • A follow-up interview
  • An exit interview
  • A screening interview

20. While doing pre-interview research, a candidate learns about the requirements and expectations of a new job. How should the candidate find these requirements and expectations?

  • By contacting the interviewer on LinkedIn and asking them how to succeed in the role
  • By using LinkedIn to find someone in the same role and asking them about the background, knowledge, and skills needed in the role
  • By visiting the company’s website to learn about its values, achievements, and company culture
  • By commenting on the Facebook page of an employee at the company and asking them for a detailed description

21. When asked a question during an interview, you responded, “In my previous role as an e-commerce specialist, the client I worked with wanted to create a new online store.” What did you do according to the STAR method?

  • Discuss the action
  • Describe the task
  • Introduce the situation
  • Explain the result

22. As an entry-level digital marketer, you create an elevator pitch. What should you include about your background in your elevator pitch?

  • The reason you started working in your industry
  • The part of your background that applies to the job opportunity
  • Why you no longer work at your previous company
  • Your entire professional background

Shuffle Q/A 2

23. Which of the following statements regarding how to present a portfolio is true?

  • Websites are typically faster to create than slideshow presentations.
  • There is one best form to present a portfolio.
  • You can create printed documents on Google Docs, Canva, or Adobe InDesign.
  • Printed documents can be submitted to online resume portals.

24. Fill in the blank: A _____ is a one to two page document that provides an applicant’s background, skills, and accomplishments.

  • curriculum vitae (CV)
  • application
  • cover letter
  • resume

Devendra Kumar

Project Management Apprentice at Google

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