37. A candidate is invited to attend a follow-up interview. What are some common characteristics of a follow-up interview?
- A follow-up interview is usually in-depth and formal, with additional team members attending.
- A follow-up interview is usually in-depth, formal, and conducted over the phone by a recruiter.
- A follow-up interview is usually fast-paced and casual, with one person interviewing the candidate.
- A follow-up interview is usually a fast-paced meeting conducted over the phone or via video chat.
38. The first step in pre-interview research is to explore the requirements and expectations of the job. What does this step involve?
- Read the job description in detail and reach out to someone who has worked in a similar role.
- Visit the company’s website to learn more about their values, achievements, and company culture.
- Compare information from different online sources until you get a general idea of the most commonly asked questions.
- Get a family member or friend to help you practice for the interview by asking questions.
39. Which of the following is an example of showing excitement when delivering an elevator pitch?
- “I have strengthened my skills by exploring new responsibilities in social media management while overseeing several email campaigns.”
- “I have been a social media coordinator for three years. I create social media content and maintain a consistent brand presence across social media platforms such as LinkedIn.”
- “I have been a graphic designer for over two years. In my role, I create designs for social media posts, newsletters, and brochures.”
- “I love working with a team and collaborating to create interesting concepts. Getting to know my colleagues and learning about their work inspires and motivates me.”
40. Which of the following is true about printed slideshow portfolios?
- Slideshow presentations can be created using Microsoft PowerPoint or Google Slides.
- Slideshow presentations can be created using Google Sites or Wix.
- Slideshow presentations cannot be submitted to online resume portals.
- Slideshow presentations often require more time to create than websites.
41. Which of the following are tips when creating a work portfolio? Select all that apply.
- Organize your projects.
- Summarize each project’s goals and outcomes.
- Highlight transferable skills.
- Leave out mistakes and only feature successes.
42. During an interview, you want to build rapport with the interviewer. Why should you ask questions to build rapport?
- It demonstrates that you are comfortable working independently.
- It demonstrates your interest in working for the company and that you are curious about how to improve it.
- It demonstrates your experience in the industry and that you have worked with similar companies.
- It demonstrates that you are a specialist in the industry.
43. Which best describes a role as a generalist? Select all that apply.
- Multifaceted role that allows for experience in many different areas
- Role focuses on a singular aspect of digital marketing or e-commerce
- Role within a specific field such as search engine optimization (SEO), social media, or email marketing
- Role as a digital marketer, content strategist, or e-commerce digital strategist
44. Which of the following is true about freelancing?
- Freelancers are typically employed long-term.
- Freelancers are typically specialists in one field.
- Freelancers typically work with multiple companies.
- Freelancers typically work with one company.
45. An applicant submits their resume as part of the hiring process. What is a resume?
- A visual description of the projects an applicant completed in their career
- Graphics, supporting material, and examples of an applicant’s professional history
- A one to two-page document that presents an applicant’s background, skills, and accomplishments
- An in-depth history of an applicant’s academic credentials and professional experience
46. A marketer has experience in many different areas and works in a multifaceted role. What marketing role does this best describe?
- A freelancer role
- A specialist role
- A generalist role
- An executive role
Shuffle Q/A 4
47. A candidate is interested in learning more about a company and its products and services. What research is typically involved in this pre-interview step?
- Finding commonly asked interview questions
- Finding a detailed job description
- Finding employees in a similar role
- Finding recent news articles related to the company
48. During an interview, you answer a question by saying, “I developed a social media campaign for the new online store. My goal was to draw traffic to the new site and attract a new audience.” What did you do according to the STAR method?
- Introduce the situation
- Describe the task
- Explain the result
- Discuss the action
