13. Which types of transactions can some point-of-sell (POS) systems process? Select all that apply.
- Telephone
- Fax
- Digital
- In-person
14. How can a marketer encourage customers to complete a purchase and not abandon their carts?
- Wait to display additional fees until the end of the checkout process
- Offer free shipping and no unexpected fees
- Offer a promotion when customers share products on social media
- Include a minimum order limit
15. Fill in the blank: Website errors cause doubt and a lack of trust in the customer’s mind, resulting in _____.
- customers dissatisfied with their purchase
- more promotional coupon usage
- the closure of the e-commerce store
- cart abandonment
16. An e-commerce company uses a separate business to store its inventory. The business conducts the order fulfillment process and ensures that orders are packaged and delivered to customers. What action did the company take?
- They hired a fulfillment service.
- They hired an in-house team.
- They hired a warehouse service.
- They hired a dropshipping service.
17. What is the advantage of in-house order fulfillment for an e-commerce brand?
- The brand does not require space to store inventory.
- A third party owns, manages, and stores all inventory on the brand’s behalf.
- The brand can use custom packaging that suits the brand.
- The brand can ship orders from multiple locations.
18. An e-commerce business considers the best way to get its products to customers. Why would they use a fulfillment service to manage the order fulfillment process?
- It offers custom packaging that suits the brand’s identity.
- A third party owns, manages, and stores the brand’s products.
- The service allows the brand to control its product quality.
- It offers multiple distribution centers that enable faster delivery times.
19. Fill in the blank: One of the most important ways to engage customers and strengthen their connection to a brand is to _____ the customer experience.
- monetize
- evangelize
- personalize
- visualize
20. Besides personalized recommendations, how else can an e-commerce store engage customers?
- Try less conventional marketing tactics
- Use mainstream advertising content
- Create additional customer feedback surveys
- Offer a rewards program
21. An e-commerce business plans to optimize the checkout process on its website. Which of the following recommendations should they consider to reach their goal?
- The checkout process should include upselling techniques.
- The checkout process should be fast, easy to understand, and secure.
- The checkout process should be easy to understand and designed for account holders.
- The checkout process should be secure and use one payment option.
22. An e-commerce business uses a point-of-sale (POS) system to capture payment information. What additional information might they capture at this stage? Select all that apply.
- Order history
- Browsing history
- Promotional codes
- Email signups
Shuffle Q/A 2
23. Fill in the blank: The biggest reason for cart abandonment is when the costs for _____ are too high.
- currency conversions
- shipping or taxes
- multiple orders or promotions
- gratuity, item limit, or returns
24. A marketer improves an e-commerce store’s checkout process. Which of the following steps did they likely implement?
- Optimize the checkout process for mobile devices
- Offer free pick-ups instead of delivery
- Include a single payment option
- Offer a strict returns policy
