14. How can a marketer encourage customers to complete a purchase and not abandon their carts?
- Wait to display additional fees until the end of the checkout process
- Offer free shipping and no unexpected fees
- Offer a promotion when customers share products on social media
- Include a minimum order limit
15. Fill in the blank: Website errors cause doubt and a lack of trust in the customer’s mind, resulting in _____.
16. An e-commerce company uses a separate business to store its inventory. The business conducts the order fulfillment process and ensures that orders are packaged and delivered to customers. What action did the company take?
17. What is the advantage of in-house order fulfillment for an e-commerce brand?
- The brand does not require space to store inventory.
- A third party owns, manages, and stores all inventory on the brand’s behalf.
- The brand can use custom packaging that suits the brand.
- The brand can ship orders from multiple locations.
18. An e-commerce business considers the best way to get its products to customers. Why would they use a fulfillment service to manage the order fulfillment process?
- It offers custom packaging that suits the brand’s identity.
- A third party owns, manages, and stores the brand’s products.
- The service allows the brand to control its product quality.
- It offers multiple distribution centers that enable faster delivery times.
19. Fill in the blank: One of the most important ways to engage customers and strengthen their connection to a brand is to _____ the customer experience.
20. Besides personalized recommendations, how else can an e-commerce store engage customers?
21. An e-commerce business plans to optimize the checkout process on its website. Which of the following recommendations should they consider to reach their goal?
- The checkout process should include upselling techniques.
- The checkout process should be fast, easy to understand, and secure.
- The checkout process should be easy to understand and designed for account holders.
- The checkout process should be secure and use one payment option.