25. What steps are involved in the order fulfillment process? Select all that apply.
- Processing returns
- Picking up the products from the warehouse
- Packing the products
- Shipping the package to the customer
26. What are the benefits of in-house fulfillment? Select all that apply.
- Less inventory risk
- Faster to launch
- Control over the quality of the work
- Custom packaging
27. What is dropshipping?
- When a company handles everything themselves.
- When a third-party company prepares and ships orders from their fulfillment centers.
- When products are shipped from the supplier directly to the customer.
- When there are multiple locations and the product ships from the location closest to the customer’s home.
28. Why would an e-commerce business consider using a fulfillment service instead of dropshipping?
- They own their products and would like to outsource packaging and shipping tasks.
- They have a warehouse to store products and staff to fulfill orders.
- They are interested in creating customized branded packaging.
- They are interested in purchasing and storing inventory owned by a third party.
29. How can a brand personalize its rewards program?
- Ask customers to share product reviews on social media
- Offer customers free shipping with every order
- Send monthly “product update” newsletters
- Send customers gifts on their birthdays
30. An e-commerce business plans to optimize its website to reduce the number of abandoned carts. What action will help them achieve their goal?
- Offer pick-ups instead of delivery
- Open a physical store
- Include one payment option
Offer a generous returns policy
31. An e-commerce company processes all its orders and ships packages to customers. What is this process called?
- Product placement
- Order handling
- Inventory dispatch
- Order fulfillment
32. Fill in the blank: Handling fulfillment _____ gives a company the most control over the quality of the work.
- in house
- by product
- with dropship
- from a service
33. When would an e-commerce company use a dropshipping model instead of performing in-house order fulfillment?
- They have space to store products and staff to fulfill orders.
- They do not own their inventory.
- They own their inventory and store it in their warehouse.
- They own their inventory but require a third party to prepare and ship orders.
34. What strategies can an e-commerce brand use to provide personalized experiences to its customers?
- Share product recommendations based on the best-rated or most popular products
- Apply a one-size-fits-all approach to send product recommendation emails to customers
- Offer product recommendations based on customers’ browsing histories or recent purchases
- Use customer reviews to create product recommendation reminders and send them to customers
Shuffle Q/A 3
35. Which ways can a customer move through the checkout process? Select all that apply.
- Check out as a guest
- Sign into their account
- Create an account
- Sign in with their digital wallet
36. Why do e-commerce stores use a point-of-sale (POS) system?
- To securely process online payment transactions
- To send customers discounted offers for popular products
- To effectively gather customer data such as order history
- To capture promotional codes and assign them to products
