Week 4 – Engage customers with an online store – Shuffle Q/A 2

25. What steps are involved in the order fulfillment process? Select all that apply.

  • Processing returns
  • Picking up the products from the warehouse
  • Packing the products
  • Shipping the package to the customer

26. What are the benefits of in-house fulfillment? Select all that apply.

  • Less inventory risk
  • Faster to launch
  • Control over the quality of the work
  • Custom packaging

27. What is dropshipping?

  • When a company handles everything themselves.
  • When a third-party company prepares and ships orders from their fulfillment centers.
  • When products are shipped from the supplier directly to the customer.
  • When there are multiple locations and the product ships from the location closest to the customer’s home.

28. Why would an e-commerce business consider using a fulfillment service instead of dropshipping?

  • They own their products and would like to outsource packaging and shipping tasks.
  • They have a warehouse to store products and staff to fulfill orders.
  • They are interested in creating customized branded packaging.
  • They are interested in purchasing and storing inventory owned by a third party.

29. How can a brand personalize its rewards program?

  • Ask customers to share product reviews on social media
  • Offer customers free shipping with every order
  • Send monthly “product update” newsletters
  • Send customers gifts on their birthdays

30. An e-commerce business plans to optimize its website to reduce the number of abandoned carts. What action will help them achieve their goal?

  • Offer pick-ups instead of delivery
  • Open a physical store
  • Include one payment option
  • Offer a generous returns policy

31. An e-commerce company processes all its orders and ships packages to customers. What is this process called?

  • Product placement
  • Order handling
  • Inventory dispatch
  • Order fulfillment

32. Fill in the blank: Handling fulfillment _____ gives a company the most control over the quality of the work.

  • in house
  • by product
  • with dropship
  • from a service

33. When would an e-commerce company use a dropshipping model instead of performing in-house order fulfillment?

  • They have space to store products and staff to fulfill orders.
  • They do not own their inventory.
  • They own their inventory and store it in their warehouse.
  • They own their inventory but require a third party to prepare and ship orders.

34. What strategies can an e-commerce brand use to provide personalized experiences to its customers?

  • Share product recommendations based on the best-rated or most popular products
  • Apply a one-size-fits-all approach to send product recommendation emails to customers
  • Offer product recommendations based on customers’ browsing histories or recent purchases
  • Use customer reviews to create product recommendation reminders and send them to customers

Shuffle Q/A 3

35. Which ways can a customer move through the checkout process? Select all that apply.

  • Check out as a guest
  • Sign into their account
  • Create an account
  • Sign in with their digital wallet

36. Why do e-commerce stores use a point-of-sale (POS) system?

  • To securely process online payment transactions
  • To send customers discounted offers for popular products
  • To effectively gather customer data such as order history
  • To capture promotional codes and assign them to products

Devendra Kumar

Project Management Apprentice at Google

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