37. An e-commerce company does not own its inventory and is interested in shipping orders from a supplier directly to the customer. What type of fulfillment model does the e-commerce company use?
- Fulfillment service
- In-house order fulfillment
- Dropshipping
- Direct-to-consumer orders
38. A marketer engages customers online by delivering a tailored experience to each customer. What e-commerce practice does this refer to?
- Engagement
- Customization
- In-store experience
- Personalization
39. Fill in the blank: Customers are more likely to buy and less likely to abandon their carts if there is ____.
- free shipping and no unexpected fees
- a buy now, pay later feature
- a positive customer review and free return labels
- celebrity endorsement and a trending product
40. When might an e-commerce company consider performing in-house order fulfillment instead of using a fulfillment service?
- They are interested in shipping orders from the supplier directly to the customer.
- They want a third party to manage and store all its inventory.
- They want to spend more time engaging customers instead of shipping products.
- They have space to store products and staff to fulfill the orders.
41. Fill in the blank: When an e-commerce store needs to fulfill an order, they can use a _____, which is a third-party company that prepares and ships orders from their fulfillment centers.
- dropship service
- fulfillment service
- preparation service
- packaging service
42. What is an e-commerce rewards program?
- A marketing practice designed to deliver a personal and customized experience to each customer according to their purchase history
- A marketing strategy designed to build customer loyalty by providing incentives for customers to continue shopping with a brand
- A marketing tool that shares a questionnaire with customers to help find the product that suits their needs
- A marketing tactic designed to offer personalized recommendations to customers using their browsing history
43. An e-commerce business uses a system to process payment transactions online. What system do they use?
- Point-of-shop (POS) system
- Sale system
- Conversion tracker
- Point-of-sale (POS) system
44. What does a customer typically do during the checkout process of the customer journey?
- Learn about a business or follow its social media accounts
- Complete a purchase or leave a website
- View a product or contact customer service
- Complete a purchase or sign up for a rewards program
45. Fill in the blank: An e-commerce _____ system is software that allows a business to process payment transactions from customers online.
- checkout
- pay per click (PPC)
- protection
- point-of-sale (POS)
46. An e-commerce company delivers its products to a warehouse where they are stored and shipped to customers. What type of fulfillment model does the e-commerce company use?
- Fulfillment service
- Warehouse fulfillment
- External storage
- Dropshipping
Shuffle Q/A 4
47. Fill in the blank: In order to reduce cart abandonment, the checkout process needs to be easy to navigate on a _____, since more customers are shopping on them.
- home digital assistant
- mobile device
- smart watch
- laptop
48. What step do customers typically complete before they enter the checkout process?
- They choose a shipping method.
- They follow the business on social media.
- They add an item to the shopping cart.
- They enter their payment information.
