Week 4 – Engage customers with an online store – Shuffle Q/A 3

37. An e-commerce company does not own its inventory and is interested in shipping orders from a supplier directly to the customer. What type of fulfillment model does the e-commerce company use?

  • Fulfillment service
  • In-house order fulfillment
  • Dropshipping
  • Direct-to-consumer orders

38. A marketer engages customers online by delivering a tailored experience to each customer. What e-commerce practice does this refer to?

  • Engagement
  • Customization
  • In-store experience
  • Personalization

39. Fill in the blank: Customers are more likely to buy and less likely to abandon their carts if there is ____.

  • free shipping and no unexpected fees
  • a buy now, pay later feature
  • a positive customer review and free return labels
  • celebrity endorsement and a trending product

40. When might an e-commerce company consider performing in-house order fulfillment instead of using a fulfillment service?

  • They are interested in shipping orders from the supplier directly to the customer.
  • They want a third party to manage and store all its inventory.
  • They want to spend more time engaging customers instead of shipping products.
  • They have space to store products and staff to fulfill the orders.

41. Fill in the blank: When an e-commerce store needs to fulfill an order, they can use a _____, which is a third-party company that prepares and ships orders from their fulfillment centers.

  • dropship service
  • fulfillment service
  • preparation service
  • packaging service

42. What is an e-commerce rewards program?

  • A marketing practice designed to deliver a personal and customized experience to each customer according to their purchase history
  • A marketing strategy designed to build customer loyalty by providing incentives for customers to continue shopping with a brand
  • A marketing tool that shares a questionnaire with customers to help find the product that suits their needs
  • A marketing tactic designed to offer personalized recommendations to customers using their browsing history

43. An e-commerce business uses a system to process payment transactions online. What system do they use?

  • Point-of-shop (POS) system
  • Sale system
  • Conversion tracker
  • Point-of-sale (POS) system

44. What does a customer typically do during the checkout process of the customer journey?

  • Learn about a business or follow its social media accounts
  • Complete a purchase or leave a website
  • View a product or contact customer service
  • Complete a purchase or sign up for a rewards program

45. Fill in the blank: An e-commerce _____ system is software that allows a business to process payment transactions from customers online.

  • checkout
  • pay per click (PPC)
  • protection
  • point-of-sale (POS)

46. An e-commerce company delivers its products to a warehouse where they are stored and shipped to customers. What type of fulfillment model does the e-commerce company use?

  • Fulfillment service
  • Warehouse fulfillment
  • External storage
  • Dropshipping

Shuffle Q/A 4

47. Fill in the blank: In order to reduce cart abandonment, the checkout process needs to be easy to navigate on a _____, since more customers are shopping on them.

  • home digital assistant
  • mobile device
  • smart watch
  • laptop

48. What step do customers typically complete before they enter the checkout process?

  • They choose a shipping method.
  • They follow the business on social media.
  • They add an item to the shopping cart.
  • They enter their payment information.

Devendra Kumar

Project Management Apprentice at Google

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