Week 4 – Measure performance success – Shuffle Q/A 3

37. Fill in the blank: The process of using concrete information about customer behaviors to plan and refine marketing and sales strategies is called _____.

  • narrative context
  • data storytelling
  • brand marketing
  • performance marketing


38. Which of the following are examples of attribution models? Select all that apply.

  • First-click attribution
  • Linear attribution
  • Data-driven attribution
  • Channel attribution

39. Data, a compelling narrative, and clear visualizations work together to engage audiences by explaining insights. What does this refer to?

  • ROAS
  • Data visualizations
  • The three main components of a data story
  • A social media campaign

40. What are the three characteristics of a well-structured narrative? Select all that apply.

  • Intense
  • Engaging
  • Memorable
  • Persuasive

41. A marketer creates charts and infographics as part of their data story. What is this component called?

  • Data
  • Story design
  • Narrative
  • Data visualization

42. A marketer puts together a list of sales that resulted from a touchpoint. What is this list an example of?

  • ROAS
  • Visuals
  • Marketing data
  • KPIs

43. What is ROAS (return on ad spend)?

  • The average revenue generated by customers over a certain period of time
  • How much revenue is gained versus how much was spent
  • The process of using concrete information about customer behaviors
  • The number of ads created by a business

44. Which of the following statements is true about data storytelling?

  • All data storytelling conveys the same perspectives, experiences, and biases
  • A data story has one main component that marketers highlight
  • A marketer should highlight all numbers in the story to provide a clear overview of the results
  • Everyone brings their own perspectives, experiences, and biases to data storytelling

45. Which of the following statements are true about data storytelling? Select all that apply.

  • Data storytelling describes data.
  • Data storytelling explains data using graphical representations.
  • Data storytelling details how to take action.
  • Data storytelling debuts new marketing strategies.

46. Fill in the blank: _____ is a collection of facts or information.

  • Social media
  • KPIs
  • Data
  • Reporting

Shuffle Q/A 4

47. What is attribution?

  • Setting marketing and business goals that increase brand awareness
  • Determining which content and channels generate leads, conversions, or sign-ups
  • The last touchpoint in the marketing funnel that eventually leads to a conversion
  • The first touchpoint in the marketing funnel that eventually leads to a conversion

48. Fill in the blank: A digital marketer uses _____ to convey insights to a specific audience using a clear and compelling narrative.

  • key performance indicators
  • brand marketing
  • performance marketing
  • data storytelling

Devendra Kumar

Project Management Apprentice at Google

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