37. Fill in the blank: The process of using concrete information about customer behaviors to plan and refine marketing and sales strategies is called _____.
- narrative context
- data storytelling
- brand marketing
performance marketing
38. Which of the following are examples of attribution models? Select all that apply.
- First-click attribution
- Linear attribution
- Data-driven attribution
- Channel attribution
39. Data, a compelling narrative, and clear visualizations work together to engage audiences by explaining insights. What does this refer to?
- ROAS
- Data visualizations
- The three main components of a data story
- A social media campaign
40. What are the three characteristics of a well-structured narrative? Select all that apply.
- Intense
- Engaging
- Memorable
- Persuasive
41. A marketer creates charts and infographics as part of their data story. What is this component called?
- Data
- Story design
- Narrative
- Data visualization
42. A marketer puts together a list of sales that resulted from a touchpoint. What is this list an example of?
- ROAS
- Visuals
- Marketing data
- KPIs
43. What is ROAS (return on ad spend)?
- The average revenue generated by customers over a certain period of time
- How much revenue is gained versus how much was spent
- The process of using concrete information about customer behaviors
- The number of ads created by a business
44. Which of the following statements is true about data storytelling?
- All data storytelling conveys the same perspectives, experiences, and biases
- A data story has one main component that marketers highlight
- A marketer should highlight all numbers in the story to provide a clear overview of the results
- Everyone brings their own perspectives, experiences, and biases to data storytelling
45. Which of the following statements are true about data storytelling? Select all that apply.
- Data storytelling describes data.
- Data storytelling explains data using graphical representations.
- Data storytelling details how to take action.
- Data storytelling debuts new marketing strategies.
46. Fill in the blank: _____ is a collection of facts or information.
- Social media
- KPIs
- Data
- Reporting
Shuffle Q/A 4
47. What is attribution?
- Setting marketing and business goals that increase brand awareness
- Determining which content and channels generate leads, conversions, or sign-ups
- The last touchpoint in the marketing funnel that eventually leads to a conversion
- The first touchpoint in the marketing funnel that eventually leads to a conversion
48. Fill in the blank: A digital marketer uses _____ to convey insights to a specific audience using a clear and compelling narrative.
- key performance indicators
- brand marketing
- performance marketing
- data storytelling
